If you’ve been exploring ways to grow your online business, chances are you’ve already come across ClickFunnels, one of the most talked-about sales funnel builders in the digital marketing space. But with so many tools out there promising to boost conversions, you’re probably wondering: Is ClickFunnels really worth the hype?
In this detailed ClickFunnels review, we’ll break down everything you need to know—its features, pricing, pros and cons, real user experiences, and how it stacks up against alternatives. Whether you’re an affiliate marketer, an eCommerce store owner, a coach, or an agency, this guide will help you decide if ClickFunnels is the right tool to take your business to the next level.
ClickFunnels Review & History
ClickFunnels is the brainchild of Russel Brunson and Todd Dickerson. Both of them are non-tech entrepreneurs and wanted to simplify the sales funnel creation process. Russell Brunson was already a big name in the world of marketing for his books and training programs, while Todd was more into technology and coding.
Within the three years, ClickFunnels was able to make $100 million in revenue, and by 2023, the platform was making around $250 million in annual sales. Today, this ClickFunnels review article will highlight everything about the platform and how you can leverage it to skyrocket your business or online marketing journey.
Evolution: ClickFunnels 1.0 → ClickFunnels 2.0
To know about the complete history of ClickFunnels, you should know about the evolution of this product. ClickFunnels 1.0 [classic version] was launched with the core features that focused only on funnel building with drag-and-drop tools. It was also supported by AB testing and ready-made templates.
ClickFunnels 2.0 [more advanced] was launched in 2021 with the aim of becoming an all-in-one platform for sales and marketing with features including
- A visual funnel builder
- Email marketing automation
- Membership site creation
- Built-in CRM and affiliate management (Backpack)
- Blog and e-commerce site builders
- Funnel hubs, team collaboration tools, faster page loading,and advanced analytics
In this ClickFunnels review article, we have covered the features of both ClickFunnels 1.0 and ClickFunnels 2.0 so that you can get the overview of everything.
Who Should Use It?
This ClickFunnels review clarifies that it is ideal for:
Entrepreneurs and Solopreneurs: Ideal for those who need fast, no-code funnels to launch their lead or sales funnel.
Affiliate marketer: Great for building bridge pages, opt-in funnels, and sales funnels that increase the conversion rate.
Agencies and Teams:The ClickFunnels 2.0 version supports collaboration, team editing, user permissions, and client funnel hubs.
eCommerce Business and Course Creators:Built-in membership, course, and store functionalities eliminate the need for separate systems.
Key Features of ClickFunnels
1. Funnel Builder & Templates
One of the biggest and most used features of ClickFunnels is its ability to build a sales funnel. The drag-and-drop funnel builder allows the user, even with zero coding and design experience, to create their own sales funnel page from the beginning. Paid users can build different types of sales funnels, which include lead funnels, affiliate funnels, opt-in funnels, squeeze funnels, and a lot more.
Here is an example of a squeeze page funnel that we built using ClickFunnels.
Each and every section of the page can be edited with the help of the drag-and-drop editor. Right from the text to the image, from CTA buttons to icons, from the head to the footer, everything can be customized and edited with advanced tools and editors.
Moreover, ClickFunnels is also backed with AI with its smart funnel-building features.
With the smart funnel builder, you can create your funnel with the help of AI. You just need to add some basic details about your funnel, and the AI smart funnel builder will generate a highly convertible funnel for you.
We built the above amazing affiliate funnel with the help of ClickFunnels’ smart AI funnel builder tool. It takes a while to process, but the final outcome is really good. This feature is especially for those who don’t want to waste their time and effort in building a funnel on their own because ClickFunnels, as a tool, can be intimidating for beginners to use.
Case Study Example
A case study shared on ClickFunnels’ official blog highlights how LadyBoss, a fitness brand by Kaelin Poulin, scaled to $10 million+ in sales using ClickFunnels’ pre-built sales funnel templates. By leveraging the drag-and-drop editor and upsell flows, they were able to convert cold leads into paying members consistently.
This shows how the funnel builder and templates aren’t just tools—they’re proven systems that real businesses have used to scale revenue.
2. Landing Pages & A/B Testing
The next and most important part of this ClickFunnel review is its landing page builder. This feature gives users the flexibility and freedom to create highly customized landing pages without writing a single line of code. From tweaking fonts, colors, and layouts to adding images, videos, countdown timers, and dynamic content, ClickFunnels makes it easy for everyone to design landing pages that convert.
You can either select a template for your landing page or start building your new landing page from the beginning. To save time and effort, we recommend you select any pre-made template based on your business goal.
After selecting a template and adding a few details, you can click on “create page,” and your landing page will be ready. You can also customize the landing page with easy drag-and-drop editors.
But what truly sets ClickFunnels apart is the AB testing feature. This feature will allow you to test headlines and CTA images and check which version is performing the best in the built-in analytics tool.
For example, an eCommerce brand can test two different product headlines: one focused on urgency (“Only 5 Left in Stock!”) and another focused on benefits (“Get Glowing Skin in 7 Days”). ClickFunnels’ A/B testing quickly shows which messaging resonates most with the audience.
3. Email Marketing (Follow-Up Funnels)
No ClickFunnels review would be complete without mentioning the email marketing capabilities backed with follow-up funnels. Unlike other marketing funnel software that requires third-party tool integration for email marketing, ClickFunnels comes with a built-in autoresponder, which users need to set for nurturing leads and customers directly from the platform.
In order to leverage the email marketing capabilities of ClickFunnels, you need to head over to the app section and set up the email autoresponder.
First, you need all your location details.
Make sure to add everything and save it. Later, you need to add the email marketing app and create a broadcast with any name.
After that, you will be taken to the email responder setting page.
This page section can be a bit tricky for those who are using the email marketing feature for the first time. From this section, users can create their email marketing campaign, edit their audience, select an email template, add and update the email list, and create a headline and subject line and use the AI capabilities. You can also schedule the email and create a follow-up campaign.
With the follow-up email campaign that sends personalized emails based on user behavior, you can increase your conversion rate. For example, if someone opts into your free training course but does not purchase the real course, you can set up an automated series of reminder emails to guide them back to the checkout page.
Segmentation is another powerful tool, letting you group your email subscribers by interests, purchase history, and engagement level to ensure your emails feel relevant.
Related content: Is ClickFunnels Worth It?
Case Study Example
In a ClickFunnels customer success story, entrepreneur Julie Stoian used Follow-Up Funnels to segment her audience and build targeted email campaigns. By automating her follow-ups and sending personalized messages, she was able to grow her online course revenue while spending less time on manual outreach.
This makes it clear in our ClickFunnels review that the built-in email automation and segmentation system is a game-changer for entrepreneurs who want to streamline marketing and boost conversions without juggling multiple tools.
4. Membership Sites
Another highlight of this ClickFunnels review is its ability to create membership sites with ease. ClickFunnels enables bloggers, coaches, and educators to design and manage their own subscription-based product or online course website without needing to have a separate LMS [learning management system].
It comes with a drag-and-drop module so users can easily set up courses, lessons, and premium content inside the funnel. What makes it even more powerful is the integrated access management feature, which ensures that only premium members or subscribers can view the paid courses. Users can create multiple sites and tiers, like free, silver, and gold, for upselling purposes.
For example, an online fitness coach can use ClickFunnels to create a membership site where clients access workout videos, diet plans, and exercise plans and track their progress. Instead of relying on multiple plugins and platforms, everything can be done and managed with ClickFunnels now.
Case Study Example
According to a ClickFunnels customer story, entrepreneur Dan Henry leveraged ClickFunnels membership sites to sell online training programs. By offering structured courses with gated access, he scaled his online education business into a 7-figure empire. His success shows how membership funnels can generate recurring income while providing immense value to students.
This proves in our ClickFunnels review that the membership site feature is ideal for course creators, subscription businesses, and coaches who want to monetize content efficiently.
5. Website and Blog Creation
Now here comes our favorite part of this blog on ClickFunnels review. Right now, ClickFunnels is the only funnel builder in the market that will allow you to create a website and blog.
With ClickFunnels 2.0, users can build any type of website without writing a single line of code. Although any type of site can be made with this feature, it is ideally suited to build websites with pages like an About Us page, a services page, a Contact Us page, and a blog page. Do not expect to create an e-commerce or SaaS site with ClickFunnels.
Also, one cannot compare ClickFunnels vs. WordPress, as WordPress is solely focused on creating a website, while ClickFunnels comes with added benefits under its arm.
To create a website with ClickFunnels, you need to head over to the app section and click on the site.
You will now see the entire backend of the website, from where you can publish new blog posts and add new pages. To edit the home page of your site, click on the “edit site” option on the top right side. Once you do that, you will be taken to the hero section of your site.
You can now see the front end of your website, and you can edit each section and everything with the simple drag-and-drop editor. If you don’t want to waste your time editing your site, you can simply select any site template and publish your website instantly.
ClickFunnels also has a blogging feature, allowing users to publish SEO-friendly blog posts and guides within ClickFunnels. This is a major step forward compared to ClickFunnels 1.0, where external blogging tools were necessary. For those who are using ClickFunnels for affiliate marketing and for creating a membership site, this feature is a boon, as it will help them drive traffic to their site directly from search engines.
6. Online Store Creation
Another standout feature that you will come across in every ClickFunnels review is its ability to create an online store. Although ClickFunnels is not as capable as Shopify for creating an online store, one can use it for creating a basic and small-scale local store. The good part about the ClickFunnels store creation process is that it is easy to use, and one does not need to know the technical nitty-gritty to use ClickFunnels.
It comes with a drag-and-drop editor, product pages, cart funnels, and payment integration that will surely take any local online store to the next level.
Here’s how you can get started with your own online store with ClickFunnels:
First, you need to head over to the app section, where you can find the online store option.
Click on the store option. Once you do that, you need to name your store.
Select a name that you like and create a custom URL path. After filling in all the basic details about your store, you need to import your products by using Zendrop. You can also create your own products on ClickFunnels if you have just started out and don’t have any pre-created inventory.
The best part of creating an online store with ClickFunnels is that you can also create conversion-driven funnels that take shoppers directly from product pages to the purchase page. And you can also add upsells, cross-sells, order bumps, and follow-up sequences for high cart values.
Case study:
To get some motivation on online store creation with ClickFunnels, you can follow the story of Colin Wayne, who shows how he combined Shopify and ClickFunnels cart funnels to build a $40 million ecommerce store with ClickFunnels. This clearly suggests that ClickFunnels is not just merely for one-off landing pages; it can help you to create a scalable online business when used for funnel-first strategies.
7. Create Your Own Community With ClickFunnels
If you are a business owner, blogger, affiliate marketer, content creator, or YouTuber, then you already know the importance of creating and building an online community to scale your business to the next level. In almost every ClickFunnels review article, you will find that its community-building feature is a game-changer for driving engagement. Using ClickFunnels’ membership and community creation feature, you can build gated groups, private forums, and a paid community to foster user interaction.
In order to create a community with ClickFunnels, you need to head over to the app section and click on community and add it to your ClickFunnels account.
Once you add it, you will get the entire dashboard for creating your community on ClickFunnels. You have to name your community, design it, edit it, and make the basic changes for the look and feel. Once you are done with editing, you can add the members in it and promote your community.
For example, ClickFunnels’ Site app includes a “Community” feature that enables creators to nurture engagement, discussions, and loyalty, all tied into their funnel ecosystem.
Although formal case studies are rare, many coaches and course creators underscore how adding a built-in community layer to their ClickFunnels experiences multiplies retention, upsell opportunities, and trust.
Related content: What is ClickFunnels?
8. Create and Sell Courses With ClickFunnels
If you have a skill and want to monetize it, then creating and selling a course related to your skill is a great option to make money online with ClickFunnels. Wondering how this will happen? With the help of ClickFunnels’ course creation feature, you can create a course and sell it. You can also create a Udemy-like website and make more money.
In many ClickFunnels reviews, the platform has been highlighted as a strong course creator tool. And yes, it does help creators to build and sell online courses by offering them structured curriculum pages, members-only access, drip content, and payment gateways all under one roof.
To create your first course with ClickFunnels, you need to add the course feature to your ClickFunnels account.
After you have added the course app, you then need to select what type of course you want to create.
ClickFunnels gives you three options to create a course. Simple course, drip course, and custom course. You can select any course type that you want to create and head over to the next step.
In the next step, you need to add the basic details about your course, such as its title, description of what the course is about, and course image, and then create a nice URL path for your course. Once you are done with the basic details, you need to click on next step, and then your course will be created.
Key feature:
The ClickFunnels course creator lets users pick templates, upload lesson content, and automate the access flow, which will streamline the delivery. While specific public case studies are limited, creators can launch courses and membership programs with ClickFunnels alone, citing ease of use, seamless upsell paths, and improved overall student journey with high conversion rates.
9. Blog Creation
One of our personal favorite features of ClickFunnels is the blog creation tool. Although ClickFunnels is not a CMS like WordPress, one can create a basic blog or a website with ClickFunnels and use additional features like course creator, forum creation, email integration, and payment gateways, which makes it an all-in-one platform for serious bloggers.
A latest ClickFunnel review will mention the blog creation capabilities. In ClickFunnels 2.0 you will get a dedicated blog builder inside the site and blog app, allowing you to create and write blog posts, organize categories, optimize it for SEO, and publish content, all while connecting articles directly to sales funnels. The integrated layout customization and SEO tools turn ClickFunnels blogs into a lead-generating machine.
You can find the blogging feature on your ClickFunnels website.
You can visit your website dashboard, which is created with ClickFunnels. In the dashboard, you can head over to the new blog post and click on it to create the blog.
Once you do that, you need to now write the title of your blog post and meta description, select a featured image, add tags, use the advanced settings to make the blog SEO and search engine friendly, and then start writing the blog.
Case study:
One user, Sarah Wells, noted that by converting her blog audience into digital product buyers, she saw instant sales via ClickFunnels’ funnel-linked posts. Additionally, a step-by-step guide shows how to create and manage blog posts, schedule drafts, and customize design—all inside ClickFunnels.
Related content: How to Use ClickFunnels
10. Analytics & Reporting
This ClickFunnels review cannot be complete if we don’t talk about the analytics part, which can help your business go from zero to hero. ClickFunnels analytics is a powerful data tracking and reporting tool that will help businesses with real-time insight into their sales funnel, user behavior, sales data, traffic sources, engagement level, and all such data required to make better business decisions in one place.
You can track your conversions and get all-time data for each funnel, website, blog, or online store you create. Analytics is also available for community creation, selling courses, and all the other features that you are using for ClickFunnels.
You can also customize your analytics dashboard with the built-in filtering and reporting tools. You can track specific metrics like page views, conversion rate, and average order value for the store by applying filters based on date, time, funnels, and campaigns.
The basic analytics dashboard comes with pre-built insights, but you can customize it as per your wish.
ClickFunnels for Different Use Cases
1. ClickFunnels for Affiliate Marketing
In the world of affiliate marketing, having the right sales funnel can surely help you with better conversions and make affiliate marketing easy. ClickFunnels makes affiliate marketing easy with high-converting squeeze and landing pages, opt-in forms, and sales funnels without knowing much about technical details.
With the help of a simple drag-and-drop editor, affiliates can quickly create and launch their affiliate campaigns that capture leads, promote products, and drive real conversions.
According to many ClickFunnels reviews, affiliates benefit from the built-in tracking tools and integrations that simplify the affiliate marketing process. For example, many marketers use ClickFunnels to promote digital products with an email follow-up funnel, boosting conversion rates significantly.
2. ClickFunnels for Coaches/Consultants
If you are a coach or consultant, then ClickFunnels is surely for you. Building trust and delivering value is the foundation of business for coaches and consultants. And with the help of ClickFunnels, coaches and consultants can showcase their expertise through webinar funnels, lead capture forms, and a booking system.
Coaches can leverage ClickFunnels’ pre-built templates to create compelling landing pages that highlight their services, client reviews, and case studies. In fact, a ClickFunnels review by a business consultant revealed that using ClickFunnels to host free webinars resulted in 3X more client sign-ups.
Additionally, the follow-up funnel feature is particularly powerful for consultants, as it enables them to automate email nurturing, ensuring leads don’t fall through the cracks. For example, a life coach could offer a free eBook via a lead magnet funnel, then nurture prospects via personalized email until they are ready to book a paid session.
3. ClickFunnels for eCommerce
eCommerce business depends on conversion optimization, and ClickFunnels can help with that too. Unlike other eCommerce platforms, ClickFunnels focuses on creating high-quality converting funnels and product pages that guide customers at every step towards a purchase.
With features like one-click upsells, downsells, and order bumps, store owners can maximize average order value easily. A ClickFunnels review from an eCommerce business owner noted that shifting from Shopify to ClickFunnels increased the conversion by 25%.
For example, instead of directing buyers to a poorly designed online store, an eCommerce funnel might lead customers through a targeted sales page, checkout, and upsell sequence, minimizing distractions and boosting the conversion rate. Additionally, ClickFunnels allows several e-commerce integrations with payment gateways and an email marketing tool, making it a perfect solution for an e-commerce business owner.
4. ClickFunnels for Agencies & Freelancers
Last but not least, small business owners, agencies, and freelancers can also leverage ClickFunnels in a structured way to win clients. ClickFunnels comes with a wide variety of pre-curated templates, which are tailored for the needs of agency owners and freelancers. These templates are for funnels, portfolio site creation, and some client onboarding funnels.
A ClickFunnel review by a marketing agency revealed they used the platform to change the traditional proposals with dynamic sales pages, which resulted in a 25% increase in client conversations.
Freelancers can also use the platform to generate leads, schedule discovery calls, or sell digital services like design templates or SEO audits. For example, an agency might run Facebook ads that send prospects to a ClickFunnels landing page, which offers free consulting.
With the help of Follow-Up Funnels, freelancers can nurture leads with case studies and testimonials until prospects are ready to give them a project. This streamlined approach saves time and increases credibility, which can help both freelancers and full-service agencies.
Pricing Plans
Pros & Cons of ClickFunnels
Pros | Cons |
All-in-one sales funnel builder (no need for multiple tools) | Expensive compared to competitors |
Easy drag-and-drop editor with ready-made templates | Steeper learning curve for beginners |
Great for sales automation & lead nurturing | Limited design customization |
Works for affiliate marketing, eCommerce, coaching, and agencies | Transaction fees if not using native integrations |
Strong community, resources, and customer support | Can feel overwhelming for small businesses |
Real ClickFunnels Reviews & Testimonials
Trustpilot ratings
This blog post on ClickFunnels review cannot be completed without reading the reviews on Trustpilot and other major platforms for identifying the credibility of any tool, platform, or service provider online.
The Trustpilot rating for ClickFunnels reviews is pretty decent, with 3.8 stars out of 5, which makes it a go-to sales funnel software. Also, most of the reviews by real users are positive, and there are hardly any complaints regarding ClickFunnels.
Reddit & Quora user experiences.
Apart from the Trustpilot reviews on ClickFunnels, one can also read ClickFunnels reviews on Reddit and Quora, which are the two most genuine Q&A websites online.
The above image from a Reddit discussion proves that ClickFunnels is a good tool for building sales funnels.
Besides Reddit, Quora is a great platform to share an honest ClickFunnels review and learn from others’ experiences. Many entrepreneurs, marketers, and coaches use Quora to ask questions about sales funnels, lead generation, and online marketing tools.
By writing a detailed review of ClickFunnels on Quora, you can explain its ease of use, drag-and-drop editor, templates, and how it helps create landing pages, webinars, or sales funnels without coding. You can also engage in discussions, answer questions like “Is ClickFunnels worth it?” and share case studies, making your review more visible and credible while helping others decide.
FAQs on ClickFunnels Review
Yes, ClickFunnels is designed for beginners with its drag-and-drop editor and pre-built funnel templates.
Yes, it can act as a complete website with funnels, pages, and even blog creation.
For businesses focused on sales funnels and conversions, ClickFunnels is worth the investment.
Entrepreneurs, affiliates, coaches, agencies, and eCommerce brands benefit the most.