Hubspot Vs Constant Contact | Constant Contact Vs Hubspot [Comparision]
Introduction Hubspot and Constant Contact are undoubtedly two of the best CRM tools on the market, which can be leveraged to level up your online marketing campaign and take it to the next level of awesomeness. However, selecting any of these two tools can be daunting, as both offer stunning features, capabilities, and loads of integrated tools to help you with all your marketing needs. So, in today’s blog post, you’ll come across a complete comparison of Hubspot vs. Constant Contact, which will help you choose the best tool for your business and marketing efforts. Overview of Hubspot and Constant Contact Overview of Hubspot: Founded in 2006 by Dharmesh Shah and Brain Halligan Hubspot is a SaaS platform designed to offer a set of various marketing tools in the domains of social media, customer relationship management, lead generation, web analytics, email marketing, SEO, live chat, and customer support. Currently, Hubspot is being used by more than 177,000 customers across the globe. From small-scale businesses to Fortune 500 companies, every business uses this tool to take its marketing efforts to awesomeness. History and Company Background: As mentioned earlier, Hubspot was started in 2006 by two of the greatest minds in the tech industry, namely Darmesh Shah and Brian Halligan at the Massachusetts Institute of Technology [MIT]. Hubspot had a revenue of $255,000 back in 2008, and today it has a revenue of more than $1.73 billion. Key Features and Capabilities: 1. Email Marketing Tools Do you want to build email marketing campaigns with free tools? Do you want to personalize and optimize your marketing emails without designers’ and marketers’ help? If yes, then Hubspot’s email marketing tools have got your back covered. With Hubspot’s email marketing tools, you can design and send stunning marketing as well as professional emails within a few clicks. What’s more? You’ll also be getting many free email templates and loads of design options to help you launch your first email marketing campaign within a few minutes. You can also create your own email template with a free-to-use drag-and-drop editor and build a template right from the beginning. That’s not all. You also get AB testing tools to learn which subject line will get you more clicks and opens and which content drives more conversions. You can also dive deeper with analytics and keep an eye on the visitors, leads, clicks, open rate, and other key metrics to track for your email marketing campaign. 2. Marketing Automation Whether you agree with me or not, marketing automation is surely the next big thing. So, if you want to focus your marketing efforts on automation, then Hubspot’s marketing automation software is here to help. You can automate your routine marketing tasks such as email, sending SMS, generating leads, providing customer support with a live chatbot, and so much more. This will not only save you time but also allow you to focus on important tasks in your business and drive results without wasting your bandwidth and energy on humdrum details. 3. Landing Pages and Forms Are you looking to create user-friendly and stunning landing pages that generate leads? If yes, then you must try your hands on Hubspot’s free-to-use landing page builder tool. Even if you don’t have prior design or coding experience, this tool will help you create and test beautiful landing pages within a few clicks. With the slash and highlight commands, you can generate content and speed up the process of creating landing pages. Plus, you can choose from dozens of pre-designed and optimized templates proven to convert. 4. Analytics and Reporting With Hubspot’s marketing and analytics reporting tool, you’ll get access to more data than ever, which will help you make better decisions about your marketing campaigns. You can track your website data, learn about revenue-driving streams, and get detailed reports for all your marketing channels. The best part about this analytics tool is that it is absolutely free of charge. You also don’t need to fill in your credit card details. Just hop on to this link and get started right now. An Overview of Constant Contact Now let’s talk a bit about Constant Contact, which is yet another great online marketing tool that started in 1995. Constant Contact comes with a wide array of software for email marketing, digital marketing, lead generation, and CRM in general. Simply put, it is a one-stop shop for all small businesses, agencies, companies, bloggers, and freelancers looking to streamline their online marketing efforts. History and Company Background Constant Contact is one of the oldest online marketing tools on the market. It was started in 1995 by Randy Parker and was later sold to Endurance International Group in 2015. It started with a mission to serve small businesses and fight against their larger competitors by giving them robust online marketing tools to grow and thrive. In 2010, Constant Contact acquired Nutshellmail, a free email marketing tool that allows users to find email addresses via social media. Later, Constant Contact added another set of features and made it more intuitive. 2014 was a game-changing year for Constant Contact as it launched a bunch of tools for multi-channel marketing options, including email marketing, social media marketing, web and mobile marketing, and a lot more. The best part of this toolkit was that it offered 15 different campaign types with real-time reports. Key Features and Capabilities Now let us discuss some features of constant contact. 1. Email Marketing Tools This is my personal favorite feature of Constant Contact. With Constant Contact’s email marketing tool, you can capture leads, share updates, drive traffic to your offer or website, and do much more. Plus, the delivery rates of Constant Contact are the best in the world, at 97%. This means most of your email will land in the respondent’s inbox. Apart from that, Constant Contact has also got loads of pre-curated templates to save you time and effort in designing email templates. They have templates from various categories ranging from marketing, fashion, … Read more