13 Best Etsy SEO Tools For Keyword & Product Research
Welcome to our comprehensive guide on the 15 best Etsy SEO tools for keyword and product research. If you’re a seller on Etsy, you know how crucial it is to stand out in the crowded marketplace. Etsy’s unique platform requires a strategic approach to search engine optimization (SEO) to ensure your products get the visibility they deserve. Optimizing your Etsy shop for search engines involves understanding the right keywords and staying informed about the latest trends. Fortunately, there are numerous tools available to help you navigate the intricate world of Etsy SEO. In this guide, we’ll introduce you to the top 15 Etsy SEO tools that can enhance your keyword and product research, giving your shop the competitive edge it needs. Whether you’re a seasoned Etsy seller looking to refine your SEO strategy or a newcomer trying to establish a strong presence, these tools will empower you to make informed decisions and boost your shop’s visibility in search results. 1) SEMrush SEMrush is the only Etsy SEO software that you will ever need. SEMrush is considered one of the best SEO software that helps Etsy sellers and marketers of all levels. With SEMrush, one can easily take their Etsy SEO game to the level of awesomeness. It is an all-in-one tool I have been using since the early days of my SEO career. Etsy sellers can specifically use it for keyword research and analyzing their competitors’ Etsy stores. One of the best features of SEMrush for Etsy store owners is the keyword research and keyword magic tool that will help you search for the best keywords to rank your product on top of Etsy. You can search for commercial keywords, organic keywords, informative keywords, and general keywords, depending on your product and store. You can simply use the keyword magic tool and type your product name in the search bar to know the accurate traffic, keyword difficulty, CPC, and analyze the search results. You can also export the data to Google or Excel sheets to further study the data. You can also use the advanced filters to further narrow down your Etsy keyword research process. These advanced filters include country selection, phrase match, exact match, related keywords, language, and a lot more. Some other features of SEMrush A) Local SEO If you want to search for local product keywords or want to rank your online store near your location or business area, then you should be leveraging this local SEO tool by SEMrush. B) Advertising If you want to run paid ads on Google or other social media platforms, this is for you. The online advertising feature will help you analyze the CPC, search for keywords, and spy on your competitors’ online ads. C) Content marketing How would you check if your content is SEO-friendly or not? This is where the content marketing tool by SEMrush comes into the picture. It will help you check the SEO friendliness, readability, and a lot more. D) Reporting Lastly, you can create multiple SEO reports and study them for the improvement of your entire SEO. The report would include everything about your domain, such as technical issues, ranking, keywords, organic traffic, on-page issues, off-page activities, search console errors, and a lot more. Pros Cons 2) Ahrefs When speaking about the best SEO tools for Etsy, Ahrefs has to be on my list. From Etsy keyword research to technical auditing of your store, off-page activities, and everything in between, Ahresfs will surely help you level up your Etsy SEO game. It’s a paid tool and slightly on the expensive side, but the investment would be worth every penny. Speaking of its keyword research capability, Ahrefs is far better than SEMrush in terms of accuracy. It has a larger database of keywords, and Ahref’s bots keep crawling the web more often as compared to SEMrush, giving them more data with perfection. When you search for any keyword for Esty on Ahrefs, it will give you more details in terms of difficulty, competition, number of backlinks required to outrank competitors, global volume, country-specific volume, top content and site ranking for the keyword, and a lot more. You can get all this data in Excel or Google Sheets and create a bucket of keywords that are best suited for your product. You can also explore your competitors’ domains and analyze which keywords they are ranking for, and then add those keywords to your bucket list. With this, you can try to outrank your competition. Besides keyword research, you also do a complete analysis of your domain or your competitor’s domain. Explore their keywords, content, webpage ranking on top of Google, number of backlinks and referring domains, and so much more. Other features of Ahrefs 1) Paid search As the name says, this will allow you to hunt for the keywords for an online advertising campaign. It will tell you about the CPC, competition, and search volume and give an overview of competitors’ ad profiles, ad copies, and descriptions. 2) Content explorer The next tool is Ahref’s Content Explorer, which will help you create the best content in the form of blog posts, web pages, and articles to get them ranked on Google. You can use this tool to know which top-rated content and web pages rank on search engines for particular keywords. Pros Cons 3) Etsy Hunt The next top-rated Etsy SEO tool is Etsy Hunt. This tool will help you with product research, keyword searches, analyzing the ranking of shops on Etsy, and managing reviews on your store. It has its own Etsy keyword research tool that will tell you about the search volume, competition, and products that are ranking on Etsy. It gives all the data on keyword views, competition, sales, and reviews right from the Etsy store, making it easy for you to decide whether or not to target any keyword. You can also check the keyword data based on country and location, which will make it easier for you to analyze the … Read more