Top Semrush Alternatives & Competitors For 2024

In the ever-evolving landscape of digital marketing, staying ahead of the competition requires the right set of tools. While Semrush is a renowned all-in-one SEO and digital marketing platform, it might not be the perfect fit for everyone due to its features, pricing, or user interface. 

Whether you’re looking for a tool that better suits your specific needs, offers a different approach, or fits within a different budget, exploring alternatives can provide valuable insights and opportunities. In this blog post, we’ll dive into the top Semrush alternatives and competitors for 2024, highlighting their unique features, strengths, and how they compare to Semrush. Discover the tools that can help you elevate your SEO and digital marketing strategies to new heights.

1. Ahrefs

When speaking about the best Semrush alternatives, Ahrefs has to be at the top of my list. Ahrefs is not only the best alternative to Semrush but also the only advanced SEO tool in the market that most SEO experts, agency owners, bloggers, and freelancers use for everything related to SEO. The tool is super easy to use, and I have been personally using it for 3 years now. It has more advanced features and add-ons that make it a complete SEO tool. 

You can use it to analyze your domain or your competitor’s domain and find out every detail, such as backlinks, keyword ranking, top organic pages, organic keywords, content, paid keywords, and so much more. Ahrefs also helps to fix technical issues by highlighting a particular website’s health score. The health score indicates the overall technical issues on your site. A good health score of 90+ means your site is up and clean. 

Having a bad health score signifies that you need to level up your technical SEO game and fix some issues on your site. Ahrefs highlights these issues along with how-to guides on fixing them. You can click on the issues and follow the guidelines or blog posts by Ahrefs to fix the issue. 

Using Ahrefs, you can also find profitable keywords for SEO and PPC campaigns. By using the keywords explorer feature, Aherfs will give you a plethora of keywords, their search volume, competition, global volume and competition, websites ranking for those keywords, and many other metrics that will help you create a bucket of profitable keywords for your business. 

Pros

• Easy to use
• Cheap and affordable
• The most advanced SEO tool
• A free trial is available.

Cons

• The price can be higher for newbies.

Features

1) Domain Overview

The domain overview feature of Ahrefs will give you a complete picture of your site, including its top-ranking web pages, keywords, organic keywords, number of backlinks, number of referring domains, and a lot more. You can also use this feature to analyze the competitor’s domain.

2) Backlinks checker

As the name says, the backlink checker will help you find new link-building opportunities and monitor your site’s new and lost backlinks. You can also use it to your advantage and learn your competitors’ link-building strategies. 

3) Exporting feature

With the new exporting feature, you can export any data related to backlinks, keywords, content, referring domains, internal links, external links, and so much more into an Excel sheet or Google Sheet. 

4) Content gap analysis 

Content gap analysis is my favorite feature. With content gap analysis, you can identify the potential gaps and deficiencies in your content. You can use the data to make your content more search engine-friendly and get it ranked at the top of Google in no time. 

Why should you use it? 

Ahrefs is Semrush’s most advanced competitor. If you compare the pricing of two tools, Ahrefs and Semrush, then Ahrefs is much more affordable and powerful in terms of keyword research, backlink analysis, and content gaps. Plus, the tool processes the data very fast, and its bots index the website quickly, allowing you to get new and fresh data daily. 

2. SEranking

The next Semrush competitor is SEranking, which is yet another powerful and fast-paced SEO tool. The problem that I faced most while using Semrush was the delay in data processing and updating. SEO is a fast-paced tool with advanced bots and crawlers that keeps scanning the website on a regular basis, giving their users the latest data with references to keywords, backlinks, organic pages, and much more within a day.

The tool can be used for SEO auditing, reporting, backlink analysis, content marketing, keyword research, local SEO and marketing, social media marketing, and more. The domain overview feature is also great and gives you data regarding total organic traffic, keywords, cost of traffic, domain trust, page trust, backlinks, and the number of referring domains. 

You can also use it to find toxic backlinks pointing to your site and remove them from the search console. Such backlinks are useless and increase your site’s spam score, so it is better to get rid of them. 

Speaking about its keyword research process, SEranking has a database of keywords from 180 countries and more than 3.3 billion keywords. This data is slightly less as compared to Semrush and Ahrefs, but more than enough for someone looking for cheaper alternatives to Semrush. 

Pros

• A free trail is available.
• No credit card is required.
• Cheap and affordable
• Beginner friday
• Huge keyword database

Cons

• Works slow
• Technical issues

Features

1) On-Page Checker

SE Ranking’s On-Page Checker is a comprehensive tool designed to evaluate and enhance the quality of individual web pages. It performs a detailed content analysis, ensuring that the text is relevant, well-structured, and includes the appropriate keywords.

2) Local Marketing

The local marketing feature in SE Ranking is tailored for businesses targeting specific geographic areas. It includes local rank tracking, allowing users to monitor keyword positions in particular locations and providing insights into local search performance. Integration with Google My Business helps users manage and optimize their listings, ensuring they are up-to-date and visible. The Local Citation Finder identifies and manages local citations to boost local SEO. 

3) Rank Tracker

SE Ranking’s Rank Tracker is a powerful tool for monitoring keyword performance across different search engines and devices. It tracks keyword rankings, offering a clear view of how well specific terms are performing. The tool allows users to compare their rankings with competitors, providing valuable insights into competitive positioning. It also tracks SERP features, such as featured snippets and local packs, giving a comprehensive view of search engine results. 

4) Backlink Checker

The Backlink Checker in SE Ranking provides detailed insights into a website’s backlink profile, which is crucial for understanding and improving off-page SEO. It offers comprehensive reports on the quantity and quality of backlinks, highlighting both new and lost links over time.

Why should you use it? 

If you are running tight on budget and looking for some cheaper alternatives to Semrush, SE Ranking has got your back covered. At an affordable price point, this tool will give you all the features and addons you need for all your SEO efforts.

3. SEO Mangools

If you are looking for a Semrush competitor or alternative that provides better keyword data, SEO Mangools has you covered. With this tool, you can find long-tail keywords with low SEO difficulty and decent search volume, allowing you to rank your content or website on Google in quick time. You can also search for competitors’ keywords by entering their domain in the search bar and exporting all the keywords that they are ranking and targeting. 

The keyword tool will give you data on search volume, competition, and estimated visits from the keyword. You can also get historical keyword data to analyze and study the trend of a particular keyword and find hot topics in your niche. Location-specific keywords can also be found using the location filter. This can be done if you want to level up your local SEO game.

Mangoos has a keyword data base of 2.5 billion, 100 million competitor keywords, and 52K locations. When compared to Semrsuh, Ahrefs, and SE Ranking, Mangoos is lagging behind, but the data it gives is 100 percent accurate and precise. 

Pros

• Cheap and affordable
• A free trail is available.
• Tutorials
• How to guide on SEO
• 24*7 customer support 

Cons

• Less database

Features

1) SERP Checker

SERP Checker is an essential tool by Mangools that provides in-depth analysis of search engine results pages (SERPs), helping users understand their competition and improve their SEO strategies. It allows users to track and analyze the top results for any keyword in multiple locations and devices, offering detailed metrics such as domain authority, page authority, citation flow, trust flow, and the number of backlinks.

2) SERP Watcher

SERP Watcher by Mangools is designed to track keyword rankings over time, providing a comprehensive view of SEO performance. It offers daily rank tracking for keywords, showing changes in position and providing detailed reports that include search volume, estimated visits, and rank distribution.

3) Linkminer

LinkMiner is a backlink analysis tool from Mangools that helps users enhance their link-building strategies by providing detailed insights into their backlink profiles and those of their competitors. It allows users to analyze the backlinks of any domain, offering metrics such as citation flow, trust flow, and the number of referring domains.

4) Siteprofiler

SiteProfiler by Mangools is an all-in-one website analysis tool that provides a comprehensive overview of any website’s SEO metrics and performance. It offers detailed reports on domain authority, page authority, citation flow, and trust flow, along with insights into organic traffic, top-performing content, and backlink profiles.

Why should you use it? 

With SEO Mangools, you can supercharge your keyword research process and find out more profitable keywords that even tools like Semrush and Ahrefs won’t help. 

4. Moz

Moz is another top-rated Semrush alternative and competitor that has been in the SEO market for more than 20 years now. The tool best known for introducing key metrics is DA and PA, which stand for Moz domain authority and page authority, which become key metrics to analyze the strength of websites and single web pages. With Moz, you can analyze the domain, explore keywords, find backlinks, do competitive research, and use free tools if you are running short on a budget. 

I am personally a fan of Moz, a free-to-use Chrome extension that tells you about the domain authority and spam score of a particular website. We generally overlook the spam score metric a lot of the time, but it is important to consider for better ranking. Getting links from spammy websites might take your SEO efforts downhill. With the Moz Chrome extension, you can easily learn about a website’s spam score. 

The keyword research feature of Moz gives pinpoint data on SERP competition, volume, and the websites ranking for a particular keyword. It also shows the number of backlinks required to outrank the competition on Google for a particular keyword. 

By analyzing these data points, you can find profitable keywords for your business and start targeting them in your SEO plan. 

Another important feature is the spam score. You can use the link research tool to check the toxicity level of your website and find spammy links that increase its spam score of a website. 

You can export the spammy links and submit the note file to the Google Search Console, indicating to Google that your site does not link to the spam sites any more. This is the most important technical SEO part, as it affects the overall ranking of your site. 

Pros

• Good UX and UI
• Easy to use
• Advanced tools
• A free trail is available.

Cons

• No cons

Features

1) Moz Local

Moz Local is a robust tool designed to improve local search visibility by managing and optimizing business listings across various online directories and platforms. It ensures that business information, such as name, address, phone number (NAP), and other critical details, is accurate and consistent across the web, which is crucial for local SEO.

2) On Demand Crawl

This tool scans websites for common SEO issues, such as broken links, duplicate content, missing meta tags, and server errors, and provides actionable recommendations for fixing these problems.

3) On Page Grader 

On-Page Grader by Moz is an essential tool for analyzing and optimizing individual web pages for better search engine performance. It evaluates various on-page SEO factors, including keyword usage, title tags, meta descriptions, header tags, and content quality.

Why should you use it? 

With Moz, you can gain insights into your SEO performance, identify opportunities for optimization, and develop a data-driven strategy to achieve better rankings and drive more organic traffic to your website.

5. Screaming Frog

If you are looking for a Semrush competitor who can level up your technical SEO game, then Screaming Frog is the tool that you should be using. This powerpack on-page SEO tool comes with a flexible site crawler that can crawl both small and large websites with millions of pages and find out technical and on-page issues on the site. It gathers insightful data regarding redirects, broken links, page titles and meta, duplicate content, sitemap issues, javascript issues, website architecture, and a lot more to take your technical SEO and on-page SEO to a whole new level. 

There are two versions of the tool. Paid and free. The free version will help you crawl 500 URLs in a single go, and the paid version allows you to crawl unlimited URLs on a particular site. Once you start using this tool, your on-page and technical SEO will be improved for sure. 

Pros

• Affordable
• Video tutorials
• User guide
• Customer support

Cons

• Not for beginners
• The user interface is cluttered.

Features

1) Sitemap

You can quickly generate XML sitemaps and image XML sitemaps with advanced configurations over URLs. You can also detect sitemap errors easily. 

2) On page issues

It highlights the key on-page SEO issues, including title, meta, missing headings, thin content, duplicate URLs and pages, missing alternative text from images, and many more. 

3) Agency services 

Screaming Frog also offers SEO services on their part to make SEO easier for you. 

4) Integration

You can integrate Screaming Frog with many other third-party tools and apps, including Google Analytics and Google Search Console, to give you better data. 

Why should you use it? 

It is one of the best technical and on-page SEO tools on the market. No other tool will give as much insight as Screaming Frog for on-page and technical aspects of SEO. Whether you are running a small-scale blog with a few hundred pages or a large e-commerce site with millions of pages, this tool has got your back covered. 

6. SpyFu

SpyFu is a powerful tool for competitive intelligence and SEO research, offering a range of features that help businesses and marketers understand their competitors’ strategies, uncover profitable keywords, and improve their own search engine performance. It provides detailed insights into competitors’ PPC campaigns, organic keywords, and backlink strategies, helping users understand what is driving their competitors’ success. SpyFu offers historical data on competitors’ rankings, PPC spend, and ad variations, allowing users to see how strategies have evolved over time and identify trends.

Pros

• Comprehensive competitive analysis
• Extensive keyword research capabilities
• Access to historical data
• A detailed backlink analysis

Cons

• Complex user interface
• Inconsistent data accuracy

Features

1) Competitive Insights

SpyFu provides in-depth insights into your competitors’ SEO and PPC strategies, allowing you to learn from their successes and avoid their mistakes. 

2) Keyword Optimization

The tool helps you discover high-value keywords that can drive traffic and conversions, enabling you to optimize your content and ad campaigns effectively.

3) Enhanced SEO and PPC Performance

By leveraging SpyFu’s data and recommendations, you can improve your search engine rankings, increase organic traffic, and optimize your paid search campaigns for better ROI.

Why should you use it? 

With its wide range of features, SpyFu offers a one-stop solution for keyword research, competitor analysis, backlink analysis, and PPC optimization, making it a valuable tool for marketers and businesses looking to enhance their online presence.

7. Ubersuggest 

When speaking about the best Sermrush competitor and alternatives, Ubersuggest by Neil Patel has to be on this list for sure. I personally love this tool for two reasons. First, it is free of charge. Second, it gives 100% correct data with regard to keyword search volume, competition, backlinks to particular websites, and traffic. Neil Patel was personally involved in the making of the tool, so you can draw conclusions about its quality and data. 

Pros

• Free to use
• Accurate data
• Fast and quick
• Simple to use
• Cheap plans are available. 

Cons

• No cons

Features

1) Keyword research

Ubersuggest’s keyword data is much better than that of many other Semrush alternatives and competitors. Ubersuggest gives 100% accurate insight into search volume, SEO difficulty, and content ranking on top for particular keywords. 

2) Content generation

The paid version of Ubersugest also helps you create content through its AI tool. You can also find out what type of content is ranking at the top of Google for any given keyword. 

3) Technical auditing

Technical auditing is available in both free and paid versions, but it lacks a few aspects. Of course, there were good things as well, but the tool took a lot of time to analyze the site. 

4) Backlinks 

The backlinks’ auding is good but still not that accurate compared to other competitors of Semrush, like Aherfs and SE Ranking. But it is good for beginners to get started. 

Why should you use it? 

It is an easy-to-use tool with no complex user interface or tabs. It is beginner-friendly and affordable, and it also comes with a lifetime plan. 

8. Keywords Everywhere

If you are running tight on the budget and looking for a freemium Semrush competitor, then Keywords Everywhere has got your back covered. This is a browser extension SEO tool compatible with Chrome, Firefox, and Microsoft Edge. You can use it for free keyword research and competition analysis for SEO. With the free version of the tool, you can get a list of long-tail and related keywords, and people can also search for keywords. 

It shows you the monthly estimated volume and trend chart on YouTube and Google from 2004. For YouTube SEO, it offers metrics like search insights, YouTube tags, and video insights. You can also use it for on-page SEO and analyze the different keywords and keyword density of any given page. 

Competitor research can also be done, but it has a very limited scope. 

Pros

• Freemium tool
• Simple to use
• Extension for browsers 
• Clean ux and ui
• Affordable pricing plans

Cons

• No cons

Features

1) Competitor analysis

You can use this feature to compare your site with your competitor’s website and analyze key metrics like organic rankings, organic keywords, top-ranking pages, and competitor gap analysis. 

2) YouTube SEO

You can use it for YouTube SEO as well and get to know about the YouTube views of any video, search for YouTube keywords, understand the ranking difficulty of keywords, get the SEO score of video content, and a lot more.

Social media marketing 

It will help you generate hashtags for your social media marketing efforts. 

Why should you use it? 

It pulls accurate search volume for keywords from Google and other search engines like YouTube, Bing, and DuckDuckGo. Unlike many other Semrush alternatives, it also leverages Google Trends to pull and estimate the historical monthly search volume of keywords.

9. Answer The Public

Answer the Public is yet another freemium SEO tool and a better alternative to Semrush in terms of keyword hunting for SEO. It pulls the autocomplete data from Google and quickly cracks the useful and most-used phrases and questions that people are asking for. It is a good mine for those who are looking for long-tail keywords with less competition on SERP. You can use it to grow the bucket of your primary keywords, combine it with secondary keywords, and then curate well-optimized content strategies. It helps you uncover surprising areas of search demand and SEO that you could not have reached with Semrush or its competitors.

Pros

• Economical pricing
• Find long-tail keywords.
• Very easy to use
• Beginner friendly 

Cons

• Suited only for keyword research
• Lacks advanced features 

Features

1) Visual Keyword Research

Presents data in a visual format such as a search cloud or wheel, making it easier to understand the relationships between different queries.

2) Data Sources

Aggregates search data from search engines like Google and Bing, capturing autocomplete suggestions to show what people are asking about a particular keyword.

3) Based Insights

Provides insights into the questions people are asking, categorized by question words like “what,” “how,” “why,” etc. This helps in creating content that directly answers user queries.

Why should you use it? 

The tool provides a wealth of content ideas based on real user queries, helping you brainstorm topics that are likely to resonate with your audience and drive traffic to your site.

10) AccuRanker

AccuRanker is a leading alternative to Semrush and a top-rated rank-tracking tool designed for SEO professionals and digital marketers. It offers accurate and fast keyword tracking, providing real-time insights into keyword performance and search engine rankings.

Pros

• High-speed keyword tracking
• Accurate and reliable data
• User-friendly interface
• Comprehensive reporting

Cons

• Higher cost compared to some competitors
• Limited advanced SEO features beyond rank tracking

Features;

1) Real-Time Keyword Tracking

Provides up-to-date rankings for your keywords across multiple search engines, allowing you to monitor changes as they happen.

2) Competitor Analysis

Track and compare your keyword rankings against competitors to understand your market position and identify opportunities for improvement.

3) Advanced Reporting

Generate detailed, customizable reports that can be easily shared with clients or team members, highlighting key metrics and performance trends.

Why should you use it?

AccuRanker is an essential tool for anyone serious about SEO, offering precise and rapid keyword tracking capabilities. Its user-friendly interface, coupled with robust reporting and integration features, makes it easy to monitor your search engine performance and stay ahead of the competition.

11) WooRank

WooRank is a powerful SEO tool that provides comprehensive website analysis and digital marketing insights. It helps businesses and marketers improve their online presence by identifying strengths, weaknesses, and opportunities for optimization.

Pros

• In-depth website analysis
• User-friendly interface
• Detailed SEO audits
• Competitive analysis

Cons

• Higher pricing for advanced features
• Limited customization in reports

Features

1) Website Reviews

Conducts thorough audits of your website, providing detailed reports on SEO performance, usability, and technical issues.

2) Keyword Tracking

Monitors keyword rankings and provides insights into keyword performance and trends, helping you optimize your content strategy.

3 ) Site Crawl

Identifies technical SEO issues by crawling your website, offering actionable recommendations to improve site health and search engine visibility.

Why should you use it?

WooRank is an invaluable tool for businesses and digital marketers aiming to enhance their online visibility and SEO performance. Its comprehensive website analysis and SEO auditing capabilities offer actionable insights, helping you identify and address areas for improvement.

12) SEObility 

SEObility is an all-in-one SEO tool that provides comprehensive website analysis, keyword tracking, and backlink monitoring. It’s designed to help businesses and marketers improve their search engine visibility and optimize their websites for better performance.

Pros

• Comprehensive website auditing
• User-friendly interface
• Affordable pricing plans
• A detailed backlink analysis

Cons

• Limited advanced features
• Restricted data export options in lower plans

Features

1) Website Audit

Scans your website for technical SEO issues, content problems, and usability concerns, offering actionable recommendations for improvement.

2) Keyword Monitoring

Tracks your website’s keyword rankings across search engines, providing insights into keyword performance and optimization opportunities.

3) Backlink Analysis

Analyzes your backlink profile to help you understand the quality and impact of your links and identifies areas for link-building improvement.

Why should you use it?

SEObility is a valuable tool for businesses and marketers looking to enhance their SEO efforts without breaking the bank. Its comprehensive auditing, keyword tracking, and backlink analysis capabilities provide essential insights for improving your website’s search engine performance.

13) Rankmath

RankMath is a popular WordPress SEO plugin designed to help website owners optimize their content for search engines. It offers a wide range of features to improve on-page SEO, manage meta tags, and track keyword performance, all within an intuitive interface.

Pros

• Comprehensive SEO features
• User-friendly interface
• Advanced schema markup support
• Detailed SEO analysis

Cons

• Can be overwhelming for beginners.
• Requires frequent updates.

Features

1) On-Page SEO Optimization

Provides real-time suggestions to optimize your content, including keyword usage, meta tags, and readability, ensuring your posts are SEO-friendly.

2) Schema Markup Support

Offers built-in schema markup options, allowing you to add rich snippets to your content easily, improving visibility in search results.

3) Keyword Tracking

Tracks keyword rankings directly within the WordPress dashboard, giving you insights into the performance of your targeted keywords over time.

Why should you use it?
RankMath is an essential tool for WordPress users looking to enhance their site’s SEO without needing extensive technical knowledge. It combines powerful features like on-page optimization, schema markup, and keyword tracking into a user-friendly plugin, making it easier to improve search engine rankings and drive more organic traffic.

14) ChatGPT

ChatGPT is an advanced AI language model developed by OpenAI, designed to generate human-like text based on the input it receives. It can assist with a wide range of tasks, including content creation, answering questions, brainstorming ideas, and providing conversational support.

Pros

• Generates high-quality, human-like text
• Versatile across various tasks and industries
• Available 24/7, offering instant responses
• Continuously improves through updates

Cons

• Can sometimes produce incorrect or nonsensical answers.
• May require multiple prompts for complex tasks
• Lacks real-time data access (up to date only until the last training)
• I cannot understand the context beyond the provided input.

Features;

1) Content Creation

Assists in writing articles, blog posts, marketing copy, and other text-based content, helping users generate ideas and draft content quickly.

2) Conversational Support

Engages in natural language conversations, making it useful for customer support, chatbots, and personal assistants.

3) Language Translation

Provides translations between multiple languages, making it easier to communicate across different linguistic barriers.

Why should you use it?

ChatGPT is an incredibly versatile AI tool that can enhance productivity across numerous applications, from content creation to customer support. Its ability to generate human-like text and assist with a wide range of tasks makes it a valuable resource for businesses, educators, developers, and individuals seeking instant, reliable assistance. 

15) Yoast

Yoast SEO is one of the most popular WordPress plugins for optimizing website content for search engines. It offers a wide range of tools and features designed to improve on-page SEO, readability, and overall site performance, making it a go-to solution for many WordPress users.

Pros;

• Comprehensive on-page SEO analysis
• User-friendly interface
• Built-in readability checker
• Regular updates and support

Cons; 

• Some features are locked behind the premium version.
• Can be resource-heavy for large websites

Features;

1) On-Page SEO Analysis

Provides detailed SEO suggestions for optimizing your content, including keyword usage, meta descriptions, and title tags, ensuring your posts are search engine-friendly.

2) Readability Checker

Analyzes the readability of your content, offering suggestions to improve sentence structure, paragraph length, and overall clarity to enhance the user experience.

3) XML Sitemaps

Automatically generates XML sitemaps, making it easier for search engines to crawl and index your website’s pages.

Why should you use it?

Yoast SEO is an essential tool for WordPress users looking to optimize their website’s content for search engines and improve overall site performance. Its comprehensive on-page SEO analysis, coupled with features like readability checks and XML sitemaps, makes it easier for users to enhance their site’s visibility and user experience.

FAQs on Semrush Alternatives and Competitors