15 Best Amazon SEO & PPC Tools To Use In 2025
In the ever-evolving world of e-commerce, staying ahead of the competition on Amazon requires more than just listing products and waiting for sales. With millions of products vying for attention, leveraging the right tools to optimize your listings and enhance your search visibility is crucial. Amazon SEO (Search Engine Optimization) tools are designed to help sellers improve their product rankings, boost visibility, and ultimately drive sales. Whether you are a seasoned seller or just starting out, the right SEO tools can make a significant difference in your Amazon success. In this blog post, we’ll explore the 15 best Amazon SEO tools to use in 2024. The Best Amazon SEO and PPC Tools to Use 1. SEMrush When it comes to the best Amazon SEO tools, SEMrush is a comprehensive solution that covers all your needs. From product keyword research to competitor analysis, SEMrush is a one-stop tool to enhance your Amazon SEO strategy. Its keyword overview feature allows you to target the most valuable keywords for your product and evaluate them in terms of keyword difficulty and search intent. The tool provides the intent of every keyword you search, making it easy to find commercial and convertible keywords for your product. You can also leverage the keyword magic tool to find new product opportunities within a few clicks from the database of 25 billion keywords. The tool shows you the difficulty, intent, search volume, trend, and cost per click if you are planning to run paid ads on Amazon for your product. I love the trend feature, which helps to analyze the future trend of a particular keyword. What’s more great about the SEMrush amazing SEO tool is that you can export all the SEO-related keywords to a Google or Excel sheet and do a thorough study on them. You can save the report for future usage and store it on your drive or PC. Pros: Cons: Reviews: Features: Why Should You Use It? You can use SEMrush for Amazon SEO specifically for product keyword research and find the most profitable keyword based on the commercial intent. 2. Ahrefs Ahrefs is yet another Amazon SEO tool for product keyword research and analysis. In fact, this is the tool that I use for my personal and professional SEO tasks and activities. At a much more affordable rate as compared to SEMrush, Ahrefs has a keyword database of 28 billion keywords from different locations. No matter in which country you are or where your targeted customer is residing, you can hunt for products from 50+ countries with accurate search volume and difficulty. Although Ahrefs lacks advanced features as compared to SEMrush, the data accuracy is much higher. Recently, they added the AI version to their keyword explorer tool, allowing you to get thousands of ideas and cluster them within a few clicks. In the keyword explorer, you can type in your seed keyword, and the AI tool will generate related keywords for you. You can discover the type of content ranking, ideas, parse topic, search volume, global volume, difficulty, and trend of any keyword. Besides, Ahrefs also allows you to analyze the SERP page like a pro for a particular keyword. This would help you in Google SEO by analyzing the metrics of each page, such as backlinks, organic traffic, and traffic value, to better understand why the pages are ranking in Google’s top spot. Pros: Cons: Reviews: Features and pricing: Why Should You Use It? The keyword data shown by Ahrefs is 100% accurate and updated. This is because Ahrefs’s bot keeps on crawling the internet again and again to keep their database updated with the latest search volume and trend of a particular keyword. 3. Seller App SellerApp is a 360-degree Amazon SEO tool that one can leverage for paid ads, product research, finding better keywords for product optimization, and a lot more. The tool lets you discover the keywords that customers are actually searching for on Amazon. You can optimize your product listing with these keywords and get better rankings. Besides, you can also discover your competitors’ keywords on Amazon using its Reverse ASIN tool and identify what keywords your competitors are targeting and ranking for their products. Keyword tracking for your products can also be done, allowing you to identify keyword positions and refine your marketing efforts. The tool currently has a repository of 1B+ keywords, making it easy for you to get started with Amazon SEO keyword research. Moreover, if you want to find new product ideas, SellerApp will help you with that as well. It has a product repository of 100 million+, which has given 235 million+ revenue to sellers across the world. Finding new product ideas for selling on Amazon has always been a daunting task, but not any more with SellerApp’s AI-powered product opportunity score, which tells you about the demand for the product, competition, profit margin, and revenue potential. Using this, you can easily find low-hanging products for your FBA store and skyrocket your profits. Pros: Cons: Reviews: Features: The Amazon SellerApp is not just for finding product keywords or new product opportunities; this tool has a bunch of other features like an FBA calculator, a listing quality checker, an Amazon PPC audit, a product description writer for better performance, duplicate keyword removal, an Amazon ACoS calculator, and a sales estimator tool to make your life easier. Why Should You Use It? This Amazon tool for keyword research has easy-to-use UX and UI that make it suited for beginners and advanced sellers as well. They also offer live chat support and 24*7 customer service, which allows you to ask your doubts and queries anytime. The support team is in-house and very knowledgeable about getting your concern solved as soon as possible. 4. Smartscout SmartScout is an advanced tool designed to assist Amazon sellers in optimizing their sales strategies through a suite of powerful features. It offers extensive market research capabilities, helping sellers identify profitable niches and products. The comprehensive product database enables … Read more