Different Types of SEO in 2025 That You’ve Never Heard Of
In 2025, the world of SEO is evolving faster than ever, with new strategies emerging that many haven’t even heard of yet. Beyond the basics of on-page, off-page, and technical SEO, innovative approaches are reshaping how businesses optimize their online presence. In this blog, we’ll dive into these unique and groundbreaking types of SEO that can help you stay ahead in the competitive digital landscape. 16 SEO Types to Watch Out 1. On-page SEO As the name says, on-page SEO is a type of SEO that is applied and done within the sections of a website to optimize it for search engine rankings. On-page SEO generally focuses on the keywords of a website, which can be controlled by the website owner or an SEO expert. These include doing keyword research, writing content, publishing blog pages, optimizing the speed of a website, alternative text, headings, images, and a lot more. In SEO, if you want to rank any website on top of Google, then on-page SEO plays 30% of the role. The rest of the SEO depends on off-page SEO and technical SEO. For example, if you’re creating a blog post about “top SEO strategies for 2024,” using the primary keyword “SEO strategies” in your title, the first paragraph, and strategically throughout the article will help it rank better in search results. Besides, internal linking with do-follow links is also a part of on-page SEO strategy that many SEO experts and webmasters follow these days. Internal linking helps pass link juice from one web page to another, which significantly improves the ranking over time. Plus, Google has also made page speed and mobile friendliness of a website a core ranking factor. Key Elements: 2. Off-Page SEO Now here comes my personal favorite part of SEO, which is off-page SEO. Off-page SEO mostly involves creating high-quality and contextual backlinks on your website. Off-page SEO is done outside of your website to improve its ranking on the search engine result page. In SEO, more than 50% of the ranking of any website is determined by how strong backlinks are built on any site. A higher number of high-quality backlinks will result in better rankings. For instance, if a reputable tech blog links to your article about “best eCommerce platforms,” that backlink increases the authority of your site and can lead to higher rankings. Some other off-page SEO strategies include social media promotion of content, where you can share and promote content or blogs on Facebook, Twitter, and LinkedIn to increase its reach and visibility. Another popular method that most people leverage is guest posting, outreach, and ABC link exchange campaigns, which give 100% results. I am personally a big fan of link exchanges because they increase ranking on the overall authority of the website in a quick time. While leveraging link exchanges, make sure you don’t overdo it and avoid reciprocal link exchanges. Effective off-page SEO strengthens the overall credibility of your site, signaling to search engines that it is a reliable source of information. Key Elements: 3. Technical SEO Technical SEO is a type of SEO that focuses mostly on the crawling and indexing of a website. It is done in order to improve the crawl budget of a website so that search engine bots can index the maximum number of pages. It includes making a proper site structure, improving the page speed, ensuring the website is mobile friendly, and creating robots.txt and sitemap files, which help search engines find and index all the important pages of a website. For example, a site with a complex structure might prevent certain pages from being indexed by accident, which can hurt its ranking potential. Additionally, improving page load times by compressing images using free tools such as TinyImage before uploading, or using a Content Delivery Network (CDN), and minifying CSS and JavaScript files can positively impact both the user experience and search rankings. You also need to ensure that your site is mobile friendly with responsive and smooth design, as Google prefers mobile first indexing. Technical SEO might not be visible to the users as on-page and off-page SEO, but it is important from the search engine point of view. Key elements: 4. Local SEO As the name says it all, local SEO is a type of SEO mostly done by small-scale local business owners who want to rank their website on top of Google for location-specific keywords. Local SEO is generally done by restaurants, plumbers, or small retail store owners. For example, if you run a coffee shop in New York, local SEO ensures that when someone searches “coffee shop near me,” your business appears in the top results. To improve local SEO, businesses should claim and optimize their Google My Business listing, ensuring all information like address, phone number, and business hours is accurate. Additionally, incorporating location-specific keywords in your website’s content, such as “best coffee shop in New York,” and acquiring positive local reviews can significantly improve visibility. Another important aspect is getting listed in local directories and earning local backlinks from websites in the same region. By optimizing for local SEO, businesses can increase foot traffic, calls, and online inquiries from people searching within their locality. Key Elements: 5. White-hat SEO White-hat SEO is the most legitimate type of SEO practice that Google promotes and encourages all webmasters and SEO experts to follow this practice for better rankings. White-hat SEO involves adhering to the guidelines prescribed by search engines and focusing on providing helpful content to the users. The white-hat techniques are sustainable and ensure long-term SEO results without the risk of getting a website penalized by search engines like Google. Some of the popular white-hat SEO techniques include creating high-quality content, optimizing the site for user experience, and acquiring contextual backlinks from reputed sites. For instance, if you’re optimizing a site for a law firm, creating in-depth articles about legal advice and targeting relevant keywords will help improve visibility without resorting to manipulation. Another common white-hat tactic is … Read more