Marketing

  Fast, reliable, organized customer service is more important than it’s ever been. Today’s digital landscape moves faster all the time, and customers have grown increasingly more discerning and demanding over the past decade or so. Customers expect a lot from the businesses they buy from, especially when it comes to support — so it’s just smart business to make sure your support workflow is as smooth as possible. Enter automation. Software automation has been transforming both online marketing and support since the rise of the internet. One of the most effective ways to streamline customer service is by combining email automation tools, ticketing systems, and cloud call center solutions. Together, these tools create a powerful, integrated support ecosystem that handles everything from inbound queries to proactive outreach. One way you can help streamline your customer service is by combining email automation tools (like Moosend) and ticketing systems (like Zendesk). Why Email Still Reigns in Customer Support “But is email even relevant in 2025?” So glad you asked! The answer is an emphatic yes — in fact, email is stronger than ever when it comes to support. Email has been around since 1971, and it hasn’t gone away yet. According to Porch Group Media: Simply put, a lot of customers simply prefer email, whether for marketing, support, or something else. And for good reason — email is asynchronous, easy to document, and familiar to almost everyone who uses the internet regularly. It’s not without its issues, however — email on its own can be chaotic and difficult to manage without some sort of structure. A business that does the majority of its communication via email will soon get overwhelmed unless there’s a means of organizing all that date. Fortunately, that’s just what a ticketing system is for — and it’s a relatively simple matter to integrate the two into a seamless whole.  What Ticketing Software Does for Customer Support So what exactly does ticketing software do for your customer support? First, let’s talk about what a ticketing system actually is. Basically, a ticketing system is a piece of software that takes incoming customer queries, requests or issues, creates a ticket, categorizes and routes that ticket, then tracks it until the situation is resolved and the ticket is closed. Every customer issue and query is tracked through its entire life cycle.  Not only can a ticketing system track incident reports and customer requests, but also tagging, response tracking, SLAs (service level agreements) and metrics and analytics. In short, it’s everything a business needs to keep its customer service streamlined and organized. Take for example one of the most popular ticketing system software suites, Zendesk. Not only does Zendesk have all the workflow automation, reporting and analytics features, but it also has strong generative AI agents and AI-powered self-service features, as well as QA tools and “agent copilot” features to help your human support team. Pairing Email Automation with Ticketing Systems So how can a software system like Zendesk work together with email marketing software like Moosend? Here are a couple of examples: Best Practices for Automating Support Workflows The good news is, the software will do a lot of the work for you — but there are still some suggestions and best practices for making sure you make the most of your automation. Make sure you’re using the most powerful tools in the box for automation, such as: Look into segmenting users according to their ticket history or engagement. If you can categorize users based on how well (or how often) they respond to marketing emails, as well as what interests them most, then you can route their tickets and follow up with them more reliably. Also, don’t lean too heavily on automation — pair it with human support, both to handle the more sophisticated issues that a chatbot or self-service portal couldn’t handle, and to avoid giving customers a cold or impersonal experience. The bottom line is this: customers like their support to be fast, streamlined, and organized — and a combination of Moosend and Zendesk is a great way to deliver on that promise. With more team efficiency and smoother workflow comes higher customer satisfaction, and both your customers and your team members will thank you.

Freelancer.com is one of the world’s largest online freelancing marketplaces, connecting millions of freelancers with clients across the globe. Whether you’re a writer, graphic designer, developer, or marketer, the platform offers a wide range of opportunities to showcase your skills and earn money remotely.  Clients can post projects and hire professionals from a global talent pool, making it a convenient and flexible solution for various business needs. However, despite its popularity, many people still wonder: Is Freelancer.com legit? Concerns about scams, fake job postings, and poor-quality clients or freelancers often raise red flags, especially for newcomers unfamiliar with online marketplaces. Like any large platform, Freelancer.com has its pros and cons, and understanding both sides is essential before investing time or money. This blog is for freelancers considering starting their journey on Freelancer.com, clients thinking about outsourcing their work, and remote job seekers looking for trustworthy platforms. We’ll explore the platform’s legitimacy, how it works, potential risks, and smart ways to stay safe and successful. What is Freelancer.com? Freelancer is an Australian-based online freelancing marketplace that connects businesses with independent freelancers worldwide. Launched in the year 2009, that platform has grown into a massive network of 50 million users from 200+ different countries, regions, and territories.  It offers a platform for freelancers where they can find work and employers can hire skilled workers across the globe from various categories. There are more than 50 categories of jobs posted on Freelancer every day, ranging from content writing, app development, digital marketing services, finance, data entry, virtual assistance, customer support, and a lot more. Here’s how the platform works: Clients post a job or project, and freelancers place bids by submitting proposals. Employers then review freelancer profiles, portfolios, and reviews before selecting the best fit. Payments are secured through a milestone-based escrow system, ensuring protection for both parties.  Freelancer.com also offers features like chat, file sharing, dispute resolution, and performance ratings, making it a structured and transparent environment for remote work collaborations. Why the Question “Is Freelancer Legit?” Comes Up Freelancer is one of the biggest online portals for finding jobs and hiring talent globally. But is Freelancer legit and safe to use? In this section, we have converted some points and headings that will help you to decide on the question of whether Freelancer is legit or not.   Related Content: Fiverr Scams  1. Scams in the freelancing world The freelancing industry is growing and booming with each passing day. But with it comes an increase in scams and unethical practices, which makes many people think of questioning if Freelancer is a legitimate platform to use or not. Many people fear using Freelancer because they don’t want to fall victim to fraud.  Common scams on Freelancer include fake job positions, clients refusing to pay after the project completion, or freelancers delivering poor work and asking for upfront payment outside of the Freelancer platform.  While Freelancer has put in some security measures and systems in place to avoid such issues. These systems include verified payment methods, resolution centers, and customer support services. Even after such security measures, some bad actors still find ways to scam clients and businesses. This naturally raises the question: Is Freelancer legit?  It’s important to understand that no freelancing platform is completely immune to such issues, and the responsibility also lies with users to recognize red flags and follow platform guidelines for secure transactions. Overall, these scams are a key reason why potential users often hesitate to trust Freelancer.com fully. 2. Bad experiences and mixed reviews online We did some research on Reddit and Trustpilot regarding the usage of the Freelancer portal and found that it has many positive reviews, but some of the reviews are negative as well, which are mostly shared by clients who have been either scammed by freelancers or the company itself.  Disputes over payment, poor customer support services, and order cancellations are some of the most negative said reviews. We agree that the majority of the reviews are positive, but the mix of reviews leads to confusion and makes other users skeptical.  The correct answer to the question of whether Freelancer is legit or not depends on the user experience and how effectively users use the platform for their projects. People often tend to share negative experiences more than positive ones, which can skew perception.  Still, these mixed reviews contribute to the ongoing debate over Freelancer.com’s legitimacy and trustworthiness, prompting new users to be cautious when considering the platform. Related Content: Is Fiverr Worth It? 3. High competition and unrealistic job posts Another challenge faced by freelancers on Freelancer.com is the tough competition and unrealistic job posts by clients. With freelancers all across the globe, the bidding for the same projects and many jobs goes up and gets higher. One single job gets hundreds of proposals, and at the end only one freelancer is hired for the job.  This leads to intense competition. This creates frustration among freelancers who are serious about their craft but find it hard to compete in such a saturated environment.  Is Freelancer.com Safe and Legitimate? 1. Company background and years in business When asking, “Is Freelancer legit?” one of the first things to consider is the company’s background. Freelancer.com was founded in the year 2009 and is based in Australia. It is a publicly listed company in Australia, which also adds a layer of credibility and transparency that most scam websites lack.  Freelancer.com has acquired many other websites and companies to expand its global reach and increase the user base. The majority of the user base of Freelancer.com is from India, Pakistan, and Asian countries, while it boasts millions of users and projects posted every day.  This indicates that it is not just a fly-by-night operation. So, if you’re wondering, Freelancer is legit; the company’s years in business and global footprint certainly lean in favor of legitimacy. However, being a legitimate company doesn’t guarantee a flawless experience, it still depends on how you use the platform and interact with … Read more

Webinars have become one of the most valuable assets for businesses of all kinds and sizes, as they help showcase industry expertise and contribute significantly to brand development. And over time, they have gained tremendous reach and remain as one of the most sought-after marketing tools for businesses to connect with audiences worldwide.  To back this up, here is a recent webinar statistics showing how effective webinars have driven business success. But let me tell you that marketing through webinars is not a walk in the park, as it requires a lot of effort and strategies, which we will discuss in the post below.  How Can You Grow Your Business With Webinars? We know that webinars are a great way to connect with audiences and share valuable insights, thus helping them turn viewers into long-term supporters. And here’s how you can grow your business using this strategy. 1. Build An Email List With Webinars As soon as you get an idea to start a webinar, first host a casual AMA (Ask Me Anything) online meeting to learn about your audiences and what topic interests them the most. Based on this, create a formal webinar session and host it live to your audiences. During the event, share your insights, ask questions, conduct polls, and keep it interactive so that your participants will want to revisit you the next time. After this, turn all your live sessions into automated versions so that they can run at the set time and help you build email lists. 2. Set Up A Webinar Sales System You can generate leads by hosting a live webinar and adding interactive elements to help your audiences engage with you and other participants. And to get a good turnout, you can also invite your contacts to attend the event. Also, do not forget to reward your audiences when they open up to your questions or have doubts. You can repeat this process after two weeks to bring in new leads. 3. Keep Customers Coming Back When you are in the process of creating live webinars, you can do two types of them: one for the new customers and another for existing ones. Plus, you can conduct this once a month to add more audiences to your user base and offer continued support. 4. Attract Ideal Customers With Webinars Always include a free training session for your audiences by identifying 10 services or products they often use to gain value and knowledge about them. And when your participants feel your training to be beneficial, it will attract them to your sessions, thus helping you make new leads, boost your webinar sales, and build trust and credibility.  Why Should You Use Webinars To Grow Business? By hosting online or live events, businesses can gain many benefits to help them succeed in the market. Therefore, here are some reasons that prove why one should use webinars in their marketing strategy. 1. Reach a Global Audience Webinars give you a chance to explore new markets and expand your user base on a global level. Because these virtual sessions allow you to connect with people all around the world, from potential customers to professionals to partners. 2. Cost-effective Marketing Compared to the traditional way of educating people, webinars are far cheaper as you would not have to spend on venues, travel, and accommodation to deliver valuable content. 3. Lead Generation & Nurturing As webinars offer helpful and informative content, you can attract many users to your session, thus generating more leads. Plus, by nurturing them, you can turn those leads into potential customers. 4. Establish Thought Leadership By hosting webinars, whether live or on-demand, you are showcasing your business as an expert in the field. And when you impart knowledge, trust and credibility are built amongst users.  5. Interactive and Engaging Webinars are interactive, unlike the one-way lectures that most of us would have experienced. In such sessions, participants can ask questions, join polls, or engage with content that will take your webinars to the next level. 6. Repurpose Content For Multiple Platforms This is one of the prime benefits that most of the easy-to-use webinar platforms offer- repurposing content. Where you can record your sessions and turn them into any content type, like podcasts, blogs, or tutorials, and post them on multiple social media platforms to attract audiences.  What Best Tips We Can Use To Grow Business Using Webinars Right from reaching more people to generating leads to building authority, webinars offer plenty of positivity to businesses, and below we will see some of the marketing tips to grow your business with webinars. 1. Know Your Goals And Audience First, decide what your goal is, whether it is lead generation, education, or promotion, and based on that, tailor your content to meet these goals along with the needs of your participants. 2. Choose The Right Topic & Create Great Content Based on your audience’s pain points, pick a topic and give insights and other useful information that they may not find elsewhere. 3. Promote Your Webinars People will not come searching for your webinars, you need to spread the word to them through emails, social media, or via your website. Also, you can give early bird offers and bonuses to attract them to your site. 4. Engage Your Audience If your audience feels your content is engaging, there is a high chance that they will revisit you next time. And to keep up the engagement, you can use interaction elements like polls, quizzes, and Q&A sessions. 5. Use A CTA Once you have completed your session, you must be clear on what next step to take, whether it is asking your participants to sign up for a free trial or download the guide, or make a purchase.  6. Follow Up With Attendees The final step is to nurture your leads and promote your service by thanking them for attending and offering resources of your webinars either as recordings or slides.  Ready To Use … Read more

 In SEO (search engine optimization), backlinks are one of the most significant factors determining your Website’s ranking on Google. Links refer to a hyperlink and a backlink is a hyperlink between two different websites and are very important in ensuring that your website generates traffic and is recognized by other websites. The importance of backlinks is not the same for all of them and it is vital to understand the backlinks types to improve the effectiveness of the SEO strategy. In this blog, we will provide an overview of backlinks for SEO and their types. However, when dealing with an SEO services agency or the best digital marketing agency, it becomes important to know these backlink types to work with your agency effectively and help improve your site ranking. 1) DoFollow Backlinks DoFollow Backlinks transfers the SEO value or link juice to the linked website. DoFollow backlinks are directly related to your website ranking on search engines like Google. The DoFollow link is very important because this hyperlink provider websites have high authority on SERPs. When a high-authority website links to your website online then SERPs get a signal that your site is trustworthy and credible, which could directly enhance your website ranking on SERPs. Partnering with a monthly link building company can help you consistently acquire such high-quality DoFollow links to strengthen your SEO efforts over time. Dofollow links look like this in HTML code: Here are some kinds of backlinks that are likely to positively impact your SEO performance. Natural editorial backlinks are links that are organically placed within the content of a webpage by the author or publisher. These links typically arise when content creators find a resource valuable and reference it, enhancing the article’s credibility. They are highly valuable for SEO as they convey trust and authority. Guest post backlinks are links obtained by writing and publishing articles on someone else’s website or blog. This strategy not only enhances brand visibility and authority but also drives traffic to the author’s site. Guest posts often include a do-follow link, contributing positively to the author’s SEO and online presence. Niche or industry-specific backlinks are links obtained from websites in the same niche or industry as your own. These online links are valuable for SEO because they demonstrate relevance, authority, and trustworthiness. One highly effective way to earn these backlinks is by engaging in a reputable link building community, where professionals regularly exchange niche-relevant opportunities and collaborate on guest posts or partnership content. Another proven approach is using niche edits, where your link is placed within existing, relevant articles on established websites, giving your site both contextual authority and long-term SEO value. Directory submission backlinks are links obtained by submitting a website to online directories. These directories categorize businesses or websites, allowing users to find relevant services easily. While not as powerful as editorial backlinks, directory submissions can enhance visibility, drive referral traffic, and improve search engine ranking by creating backlinks. Press release backlinks are links embedded within press releases distributed to media outlets, online news structures, or industry websites. These backlinks can power visitors and enhance search engine rankings, as they often come from excessive-authority assets. 2) NoFollow NoFollow backlinks are a sort of link that doesn’t bypass search engine optimization value or “Link juice” to the website they’re pointing to. These links are normally added with a NoFollow tag inside the HTML code, which tells search engines not to count them as a factor for ranking. While they don’t directly influence your SEO ratings, NoFollow hyperlinks can still provide value by driving traffic and increasing brand visibility. NoFollow links are frequently used in blog comments or social media posts. Although they don’t offer SEO benefits like DoFollow links, they still play a function in building a diverse backlink profile, which appears more natural to search engines. Nofollow links look like this in HTML code: Here are some kinds of backlinks that are likely to play a crucial role in your website’s performance. Social media backlinks though typically NoFollow, can be a significant traffic source and indirectly influence your SEO. Backlinks from platforms like Facebook, Twitter, LinkedIn, and Instagram may not directly affect rankings, but they can increase the visibility of your content and lead to further backlinks from other websites. Blog comment backlinks are links created while customers leave comments on blog posts, frequently which include a hyperlink to their website. While maximum blog comment sections are set to “nofollow” to save you spam and preserve quality, they can still drive traffic and encourage engagement with the commenting user’s site. Forum backlinks are links embedded in posts or comments on online discussion platforms. They often allow users to share insights, ask questions, or provide solutions. While many forum links are typically Nofollow to prevent spam, they can still drive traffic and enhance brand visibility within niche communities. Wikipedia links are typically categorized as Nofollow backlinks, meaning they do not pass authority or link juice to the linked site. While they may not directly boost SEO rankings, they can drive significant traffic due to Wikipedia’s high visibility and credibility. Being featured can enhance brand exposure and trustworthiness. 3) Sponsored Backlinks Sponsored Backlinks refer to links that are placed in content as a consequence of paid promotion by the site owner and the brand or advertiser. Generally, it is indicated by the rel=”sponsored” attribute indicating to the search engine that the link placed was in exchange for sponsorship or advertisement. Sponsored backlinks can also be valuable for increasing traffic and increasing its visibility because they locate the hyperlink on popular or authorizing sites. But unlike Dofollow links they do not relay link juice to the destination with which it is linked. One of the major pros of SEO is that sponsored links should not deceive consumers and therefore must be properly disclosed. Here’s an example of a sponsored backlink: Here are some kinds of backlinks that are likely to positively impact your SEO performance. Sponsored blog posts are … Read more

Redirects are essential in SEO for guiding users and search engines from one URL to another. Whether a webpage is permanently or temporarily moved, redirects ensure that visitors reach the correct destination without hitting a dead end. In this blog, we’ll explore the various types of redirects like 301, 302, and more, their importance in SEO, and when to use them for optimal site performance. What Is a Redirect? A redirect is a method used in web development to send users and search engines from one URL to another. When a webpage has moved, been deleted, or needs to be accessed through a different link, a redirect ensures that visitors are automatically taken to the correct page without encountering a broken link or error page. Redirects in SEO: Overview and Importance Redirecting in SEO is the process of sending a user or search engine from one URL to another URL. In other words, if a user or search engine requests a webpage, he automatically gets redirected to another. This is very important when a webpage is moved, deleted, or its URL structure has changed. There are several types of redirects, 301 (permanent) and 302 (temporary) being among the most popular ones. A 301 redirect tells the search engines that a site has permanently moved to a new location. Most of the SEO value, or “link juice,” that existed on the old page will pass over to the new location of the web page. This is a really important scenario when rebranding, restructuring a website, or consolidating pages. A 302 redirect tells the search engines to leave the original page alone in their index and that the move is only temporary. Maintaining the SEO Value: Through Redirection Redirections: Enabling on-site SEO even updating a URL may include employing redirects to retain some on-site SEO value. If the original URL lacked good redirect placement, the new URL can lose the value of a webpage, especially one with backlinks or ranking authority. One may have the starting point of the sequence of failures leading to reductions in search rankings, organic traffic, and even credibility with users and search engines.  A 301 redirect almost ensures most of the SEO value of the original page is passed on to the new page, so the overall authority of the site and ranking will not be damaged. Besides, redirects can prevent broken links—a situation where a webpage no longer exists but its readers or search engines still try to access it. Broken links may affect user experience badly and discourage SEO performance if search engines reduce rankings for sites with numerous dead links. Benefits of Redirects in Relation to User Experience A redirect is important from the user experience perspective. For example, one may try to visit a page only to receive a “404 Not Found” error. Unfortunately, this can frustrate users and make them leave a site, perhaps forever. On the other hand, if a good redirect takes a user to the correct page, that will enhance satisfaction and cut the bounce rate. This improved UX also indirectly influences SEO by favoring those websites that can keep engaged users. Thus, from the website, redirects are a part and parcel of SEO rankings and authority preservation and ensure a smooth and frustration-free user experience. Why are redirects necessary? Redirects are an important part of website maintenance and management. They sort of “signpost” for both users and search engines where content is migrated or changed. Without a redirect, people clicking on old links will find broken pages that lead to a bad user experience and loss of confidence in the website. Likewise, search engines depend upon redirects in order to know where content has been moved so that the site is properly indexed. Redirection does also help in smother navigation, user retention, and the prevention of web crawlers from getting confused by errors. It also helps to preserve traffic and rankings of websites, including the SEO authority of the original pages they might have acquired over time. The proper application of redirects matters to business people and content developers who would want to give a smooth online experience without threatening their search ranks. Handling Broken Links: Broken links are when a URL no longer points to a valid destination, perhaps because the website structure has changed, pages have been deleted, or even because of a typo. Treatment of broken links is crucial to the usability and optimization of a website via the search engine. If left untreated, broken links will surely frustrate the visitors to your website and cause a higher bounce rate, ruining your SEO rankings on that specific website. When search engine bots find too many broken links, it may indicate that the website is not properly maintained and lower your overall ranking.  To handle broken links, 301 redirects have to be implemented, which inform users and search engines that the old page has actually permanently moved to a new address. You check your website from time to time and update any broken links you find through Google Search Console or third-party services, which keeps your site in good running condition. Change URLs Businesses are normally bound to change the URL as they rebrand, update the content structure, or optimize for search engines. In this case, it is essential to use redirects to ensure that new URLs point back to the previous ones. In this way, users and search bots will not be confused by this confusion and hence impact the flow of traffic and search rankings negatively. Provided there is correct redirectivity, continuity prevails, where both new and recurrent visitors easily access the updated content without any kind of problem. Migrating Domains After moving the website to a new domain for your business, implementing the redirects is key. Migrating a domain means shifting all the existing content to a new URL structure. Without redirects in place, users will not get access to the web pages, and thus they may encounter errors when trying to … Read more

20 Advantages of Social Media Social media offers a plethora of benefits for businesses, individuals, and influencers who can harness the different social media platforms to thrive in today’s digital age. From increasing a brand’s presence online to helping influencers make money online, here are 20 advantages of social media that you might have never read about on the internet before. 1. Increase in brand awareness Effective social media marketing strategies play a crucial role in increasing brand awareness globally. Social media websites like Facebook, Instagram, and LinkedIn offer unconditional opportunities to increase brand awareness. As of 2023, over 4 billion people are actively using social media, making social media platforms ideal for reaching a wider audience overseas. For example, companies like Coca-Cola leverage Facebook and Instagram for their innovative Coke campaign, which helps them not only in increasing their brand awareness but also sales after reaching millions of people. Pro tip for brands: Consistent posting and strategic use of hashtags allows businesses to grow organically and improve search engine rankings by increasing user engagement and social signals. 2. Better customer engagement Another benefit of social media is that it helps businesses like cables manufacturers in india improve customer engagement.manufacturers in india. Engagement is an important metric for brands to use to determine how customers are reacting to their newly launched product or service. According to research done by HubSpot, 54% of customers expect a response from brands within an hour of reaching out on social media. Platforms like Facebook, Twitter, and Instagram allow for personalized customer support, which not only increases the engagement but also helps in building a loyal customer base. Whether you’re promoting a B2B procurement marketplace, developing an online marketplace, or selling a product directly to consumers, social media is a powerful tool for connecting with your customers and building brand loyalty. 3. Cost-effective marketing The most prominent advantage of social media for business is its cost-effectiveness. As compared to traditional media, social media offers cost-effective advertisement and marketing opportunities. On platforms like Facebook and Instagram, brands can run targeted ads and collaborate with influencers at low costs.Brands can use marketing report templates to track the effectiveness of their social media campaigns. According to research done by HubSpot, 84% of marketers reported social media ads as more cost-effective than traditional advertising methods. Small businesses and startups, in particular, benefit from this affordability, allowing them to compete with larger companies. Case study to read: Dollar Shave Club’s viral video: With a production cost of just $4,500, the campaign led to the company’s $1 billion acquisition by Unilever. 4. Audience targeting and personalization One of the most important benefits of social media is its ability to offer amazing audience targeting and personalization options for businesses. Such targeting options are unavailable with traditional forms of advertisement platforms. For example, with advanced tools like Facebook Ad Manager, Instagram’s targeting option, and other social media marketing tools, businesses can create marketing campaigns based on actual demographics like age, interests, likes, and dislikes. According to Forbes, companies using personalized advertising see a 5x return on investment (ROI). For example, Spotify uses tailored ads and personalized playlists to keep users engaged, driving both user satisfaction and revenue. 5. Better customer insights One of the most important things for any business is to get insight from customers regarding their services and product offers. This insight helps businesses improve their service and come up with better products. Social media platforms like Twitter, Instagram, and Facebook offer valuable data on customer insights, behaviors, and preferences. This data can be collected using social media listing and monitoring tools. According to Sprout Social, 89% of marketers report that social media data helps them improve customer understanding. OTT platforms like Amazon Prime and Netflix use data-driven insights from social platforms to shape content creation, delivering highly personalized recommendations. 6. Website Traffic Website traffic is the currency of the internet. More traffic on any website would lead to more income. Social media is a gateway for businesses to direct website traffic. By sharing engaging content with embedded links, brands can drive visitors to their sites with the help of referral traffic. Although this source of traffic is not as convertible as organic traffic, it is more than enough to get leads or 1-2 conversions in a month. A case study by Hootsuite shows that businesses using social media to drive traffic saw a 71% increase in site visits. Social signals (likes, shares, and comments) also contribute to better SEO performance, making social media a critical tool for improving domain authority. 7. Lead generation Another key benefit of social media is that it helps in lead generation for businesses. If you are into service businesses, then LinkedIn is a boon to all for generating leads. If you are into the product side, then platforms like Facebook and Instagram can be helpful. Offering a small promotional gift as part of a lead magnet or social campaign can further boost signups and engagement. HubSpot reports that 74% of businesses use social media to generate leads, especially through paid advertising and organic engagement strategies.  B2B brands like IBM have effectively utilized LinkedIn’s InMail feature to directly engage potential clients, converting these interactions into high-quality leads. 8. Customer support Another advantage of social media is that it can be used for offering better and after-sales services. Social media provides businesses with an efficient platform to offer customer support, which is crucial for maintaining customer satisfaction. Most of the customers expect a response to their social media inquiries within 24 hours. Brands like Zappos and Pepsi Co., for example, have built their reputations on offering amazing customer service by using Twitter and Facebook to quickly address customer issues. This also helps them to increase their brand loyalty.  9. Get real-time feedback Getting real-time feedback from customers and others is yet another benefit of social media. This helps businesses get public opinion about their products and services.  According to research, 68% of customers use social media … Read more

In 2025, the world of SEO is evolving faster than ever, with new strategies emerging that many haven’t even heard of yet. Beyond the basics of on-page, off-page, and technical SEO, innovative approaches are reshaping how businesses optimize their online presence. In this blog, we’ll dive into these unique and groundbreaking types of SEO that can help you stay ahead in the competitive digital landscape. 16 SEO Types to Watch Out  1. On-page SEO As the name says, on-page SEO is a type of SEO that is applied and done within the sections of a website to optimize it for search engine rankings. On-page SEO generally focuses on the keywords of a website, which can be controlled by the website owner or an SEO expert. These include doing keyword research, writing content, publishing blog pages, optimizing the speed of a website, alternative text, headings, images, and a lot more. In SEO, if you want to rank any website on top of Google, then on-page SEO plays 30% of the role. The rest of the SEO depends on off-page SEO and technical SEO.  For example, if you’re creating a blog post about “top SEO strategies for 2024,” using the primary keyword “SEO strategies” in your title, the first paragraph, and strategically throughout the article will help it rank better in search results. Besides, internal linking with do-follow links is also a part of on-page SEO strategy that many SEO experts and webmasters follow these days. Internal linking helps pass link juice from one web page to another, which significantly improves the ranking over time. Plus, Google has also made page speed and mobile friendliness of a website a core ranking factor.  Key Elements:  2. Off-Page SEO Now here comes my personal favorite part of SEO, which is off-page SEO. Off-page SEO mostly involves creating high-quality and contextual backlinks on your website. Off-page SEO is done outside of your website to improve its ranking on the search engine result page. In SEO, more than 50% of the ranking of any website is determined by how strong backlinks are built on any site. A higher number of high-quality backlinks will result in better rankings. For instance, if a reputable tech blog links to your article about “best eCommerce platforms,” that backlink increases the authority of your site and can lead to higher rankings.  Some other off-page SEO strategies include social media promotion of content, where you can share and promote content or blogs on Facebook, Twitter, and LinkedIn to increase its reach and visibility. Another popular method that most people leverage is guest posting, outreach, and ABC link exchange campaigns, which give 100% results. I am personally a big fan of link exchanges because they increase ranking on the overall authority of the website in a quick time.  While leveraging link exchanges, make sure you don’t overdo it and avoid reciprocal link exchanges. Effective off-page SEO strengthens the overall credibility of your site, signaling to search engines that it is a reliable source of information. Key Elements:  3. Technical SEO Technical SEO is a type of SEO that focuses mostly on the crawling and indexing of a website. It is done in order to improve the crawl budget of a website so that search engine bots can index the maximum number of pages. It includes making a proper site structure, improving the page speed, ensuring the website is mobile friendly, and creating robots.txt and sitemap files, which help search engines find and index all the important pages of a website. For example, a site with a complex structure might prevent certain pages from being indexed by accident, which can hurt its ranking potential. Additionally, improving page load times by compressing images using free tools such as TinyImage before uploading, or using a Content Delivery Network (CDN), and minifying CSS and JavaScript files can positively impact both the user experience and search rankings. You also need to ensure that your site is mobile friendly with responsive and smooth design, as Google prefers mobile first indexing. Technical SEO might not be visible to the users as on-page and off-page SEO, but it is important from the search engine point of view. Key elements:  4. Local SEO As the name says it all, local SEO is a type of SEO mostly done by small-scale local business owners who want to rank their website on top of Google for location-specific keywords. Local SEO is generally done by restaurants, plumbers, or small retail store owners. For example, if you run a coffee shop in New York, local SEO ensures that when someone searches “coffee shop near me,” your business appears in the top results. To improve local SEO, businesses should claim and optimize their Google My Business listing, ensuring all information like address, phone number, and business hours is accurate. Additionally, incorporating location-specific keywords in your website’s content, such as “best coffee shop in New York,” and acquiring positive local reviews can significantly improve visibility. Another important aspect is getting listed in local directories and earning local backlinks from websites in the same region. By optimizing for local SEO, businesses can increase foot traffic, calls, and online inquiries from people searching within their locality. Key Elements:  5. White-hat SEO White-hat SEO is the most legitimate type of SEO practice that Google promotes and encourages all webmasters and SEO experts to follow this practice for better rankings. White-hat SEO involves adhering to the guidelines prescribed by search engines and focusing on providing helpful content to the users.  The white-hat techniques are sustainable and ensure long-term SEO results without the risk of getting a website penalized by search engines like Google. Some of the popular white-hat SEO techniques include creating high-quality content, optimizing the site for user experience, and acquiring contextual backlinks from reputed sites. For instance, if you’re optimizing a site for a law firm, creating in-depth articles about legal advice and targeting relevant keywords will help improve visibility without resorting to manipulation. Another common white-hat tactic is … Read more

In the world of SEO, backlinks are a vital element that can make or break your website’s ranking. But when it comes to building these links, not all methods are created equal. While black hat link-building tactics may offer quick results, they can harm your site’s reputation and lead to penalties from search engines like Google. That’s where white hat link building comes in—an ethical, sustainable approach to earning high-quality backlinks. White hat link building focuses on creating valuable, relevant content and building authentic relationships to naturally earn backlinks from reputable sources. This approach not only helps your website rank higher in search results but also builds long-term trust with your audience. In this guide, we’ll explore the best white hat link-building strategies that can elevate your SEO game while keeping you on the right side of search engine guidelines. Define white hat link-building White hat link building is an SEO technique that helps websites rank on search engine results pages(SERPs). It refers to ethical and legitimate strategies for acquiring backlinks to another website, focusing on practices that align with search engine guidelines. Unlike black hat techniques, which involve manipulative methods that can lead to penalties by search engine, white hat techniques are mostly focused on creating valuable content that naturally attracts links from other websites. There are various key strategies in white hat SEO techniques includes such as, producing high-quality, informative, and original content that other websites will want to link to because it provides value to their audience. Guest blogging is another popular tactic, where you write articles for reliable and high-authority websites within your niche, earning a link back to your website in return.  Outreach is also crucial in white hat link building, as building relationships with influencers, bloggers, and industry experts can lead to natural links when your content is relevant and beneficial to their users. Additionally, you can use social media channels, email marketing, and other platforms to promote your content. You can also engaging with online communities and contributing to discussions can also help build links naturally over time. Overall, white hat link building focuses on long-term, sustainable growth by improving a website’s authority and trustworthiness. Importance of high-quality white hat backlinks for SEO Backlinks work as digital votes of confidence from other websites. If a high Domain Authority (DA) and Page Authority (PA) website gives you a link back to your website, it’s essentially saying, “Hey, this site is worth checking out.” Search engines like Google use these links to determine a website’s authority of a website and then rank them accordingly on SERP. 1. Improve Search Engine Rankings: If your site gets high-quality backlinks from trustworthy and relevant websites, it can boost your site’s search engine ranking. Search engines like Google, Yahoo, and Bing see these backlinks as a vote of confidence, which can positively influence your website’s position in search results. For example: Number of high-quality backlinks = better organic traffic. Check the image below for reference. This domain has approximately 8k backlinks and 800 referring domains 2. Increase Domain Authority(DA): Domain authority is a term given by Moz. With the help of a Domain Authority score, you can gauge how valuable and trustworthy your website is. Moreover, once a high DA (Domain Authority) website links to your site, your domain authority increases.  3. Increase Organic Traffic: Once your website receives a high-quality white hat backlink from a high DA and PA website, the ranking of your website automatically increases on search engine result pages, which leads to increased organic traffic to your website. 4. Enhance User Experience: Getting white hat backlinks from relevant websites can lead to more targeted traffic. When users click on a link from a trusted source, they’re more likely to find what they’re looking for. 5. Trust and Credibility: The backlinks from authoritative websites can boost your site’s credibility as well. This can encourage users to trust your content and engage with your website. Understanding White hat Backlinks What is a backlink? A backlink is a link that points from one website to another. It works as a digital vote of confidence from one site to another. When a website links to another website, it signals to search engines that the content is valuable and relevant. Moreover, search engines like Google use backlinks as one of the key factors in determining a website’s authority, relevance, and ranking in search engine results pages (SERPs). What makes a backlink high-quality? Relevance: The linking website should be relevant to your industry or niche. Authority: The linking site should have strong domain authority (DA). Naturalness: The backlinks from other websites should appear natural and not spammy. Anchor Text: The text used to create the link should be relevant and keyword-rich. Here’s a perfect example of a keyword rich anchor-based link. In the above image, white hat link is build on keyword altearntives to Printful, which is targeting to page that talks about various competitors and alternatives of Printful in the market. Pro Tip: A building high-quality backlinks takes time and effort. So don’t get upset about trying many times. Instead, focus on creating valuable content that others will want to link to. Also, avoid spammy or unethical links. How do backlinks impact SEO? The backlinks work as a digital recommendation for your website from other websites. When highly authoritative websites link to your web page, it boosts your site’s credibility and relevance, which results improves your search engine rankings on search engine result pages (SERPs).  Moreover, high-quality backlinks lead to an increase in your domain authority, making your site more likely to rank higher in search results. They also drive referral traffic, bringing in more visitors from linked sites. Overall, backlinks are a critical factor in SEO, enhancing both your site’s visibility and organic traffic. Types of white hat backlinks There are various types of white hat backlinks, each with its own impact on SEO: 1. DoFollow Backlinks: DoFollow backlinks are the most common and valuable type of backlink. … Read more

What are backlinks in SEO? Backlinks are links that point to a website from another website. In simple terms, a hyperlink helps Google Bot crawl and index web pages more efficiently on the web. Apart from crawling and indexing web pages, backlinks are the most important part of SEO. They help improve a website’s organic presence on SERPs and drive organic traffic. However, backlinks cannot be the only factor in improving a website’s ranking. To improve organic rankings on Google, one needs to invest in on-page SEO and off-page SEO. On-page SEO is all about optimizing the content of your site, and off-page SEO is all about increasing the number of backlinks on your website. In order to get a good ranking on Google, you need to implement both on-page and off-page SEO by equally distributing your efforts.  In order to better understand backlinks in SEO, here’s a great example about it.  Imagine you have a blog about “Digital Marketing Strategies.” A popular website, such as moz.com, publishes an article on “Top 10 SEO Trends for 2024” and includes a hyperlink to your blog post, “Ultimate Guide to Digital Marketing,” within their content. This hyperlink pointing from moz.com to your blog is considered a backlink. Here’s how it might look in practice: “For a more comprehensive understanding of digital marketing strategies, check out this Ultimate Guide to Digital Marketing.” The text “Ultimate Guide to Digital Marketing” is the anchor text, and the hyperlink directs readers to your blog post. What is backlink management in SEO? SEO and backlink strategies have changed a lot over the years. 10 years ago, backlink strategies like forum posting, image links, PPT links, PDF links, and directory submissions had a huge role to play in SEO. However, these strategies don’t work today. Nowadays, contextual, relevant, and high-authority backlinks play a huge role in SEO. And this is where backlink management comes into the picture. Backlink management simply means optimizing your website’s link profile and taking complete control over your off-page SEO activities. Acquisition, maintenance, and monitoring of backlinks are the three most important tasks of backlink management in SEO.  1. Link acquisition  As the name says it all, link acquisition involves the strategic process of obtaining backlinks from other websites to your own. This can be achieved through various methods, such as building relationships with industry influencers, engaging in guest blogging, creating high-quality content that naturally attracts links, and leveraging directories or business listings.  The main aim of the backlink acquisition is to increase the number of referring domains to your website, which can enhance your website’s credibility and search engine ranking. Acquiring links does not mean getting backlinks from any website. The backlink you are trying to acquire must be relevant to your niche. Plus, the website from where you are getting a link must be a genuine business website with good authority, design, traffic, and quality pages on the site.  Following are some of the best link acquisition techniques:  a) Blogger outreach Blogger outreach is a fantistic way by which you can reach out to fellow bloggers or webmasters in your niche and ask them to give a backlink to your site. However, no one would like to give you a link for free. So you can either contribute a guest article on their website or mention them in your content and link out to them. Highlight that you have given them a backlink and, in return, you would like to get a backlink from their website too. Check out this sample blogger outreach template:  b) LinkedIn outreach This is one of my personal favorites and most effective link-building techniques. It works like a charm and gives me 100% results when done in the step-by-step format.The first step is to find a website from which you would like to get a link. After that, you need to scroll that website and come to the footer section, where you can find the social media icons of that site.  Now click on the LinkedIn icon, and you will be taken to the company page of that site on LinkedIn. After that, you need to come to the people section on the page and look for the employees who are working as SEO or digital marketing executives or managers at that company.  You can use the advanced filter option and type of position and job role to make it quick. After you find a few employees, you can send them the connection request. Once they accept your connection, you can outreach them and ask for a link to your site. c) Be part of SEO Slack communities. Joining SEO Slack communities for link exchange can be an effective way to build relationships, share knowledge, and acquire quality backlinks. I am personally part of 10+ Slack communities, where I build 30+ quality backlinks to my site every month. You can also leverage these communications and connect with fellow SEO professionals, digital marketers, content creators, and website owners who actively engage in discussions, share insights, and collaborate on various SEO strategies. By becoming an active member of such groups, you can connect with like-minded professionals interested in mutually beneficial link exchanges, guest posting opportunities, and other collaborative efforts to enhance backlink profiles.  Additionally, these communities can provide a platform to stay updated on the latest SEO trends, tools, and algorithm updates, helping you refine your strategies and achieve better search engine visibility. 2. Link maintenance  Link maintenance is another important part of backlink management, which is the ongoing effort to manage the quality of your existing backlinks, ensuring that they continue to provide value to your website’s SEO. This can be done by checking your backlink profile for any broken links, reaching out to webmasters to update or fix these links, and disavowing harmful or spammy links that could negatively impact your site’s performance.  Additionally, link maintenance includes reclaiming lost links by contacting the site owner who has removed your link after a while. Proper link maintenance … Read more