Marketing

Freelancer.com is one of the world’s largest online freelancing marketplaces, connecting millions of freelancers with clients across the globe. Whether you’re a writer, graphic designer, developer, or marketer, the platform offers a wide range of opportunities to showcase your skills and earn money remotely.  Clients can post projects and hire professionals from a global talent pool, making it a convenient and flexible solution for various business needs. However, despite its popularity, many people still wonder: Is Freelancer.com legit? Concerns about scams, fake job postings, and poor-quality clients or freelancers often raise red flags, especially for newcomers unfamiliar with online marketplaces. Like any large platform, Freelancer.com has its pros and cons, and understanding both sides is essential before investing time or money. This blog is for freelancers considering starting their journey on Freelancer.com, clients thinking about outsourcing their work, and remote job seekers looking for trustworthy platforms. We’ll explore the platform’s legitimacy, how it works, potential risks, and smart ways to stay safe and successful. What is Freelancer.com? Freelancer is an Australian-based online freelancing marketplace that connects businesses with independent freelancers worldwide. Launched in the year 2009, that platform has grown into a massive network of 50 million users from 200+ different countries, regions, and territories.  It offers a platform for freelancers where they can find work and employers can hire skilled workers across the globe from various categories. There are more than 50 categories of jobs posted on Freelancer every day, ranging from content writing, app development, digital marketing services, finance, data entry, virtual assistance, customer support, and a lot more. Here’s how the platform works: Clients post a job or project, and freelancers place bids by submitting proposals. Employers then review freelancer profiles, portfolios, and reviews before selecting the best fit. Payments are secured through a milestone-based escrow system, ensuring protection for both parties.  Freelancer.com also offers features like chat, file sharing, dispute resolution, and performance ratings, making it a structured and transparent environment for remote work collaborations. Why the Question “Is Freelancer Legit?” Comes Up Freelancer is one of the biggest online portals for finding jobs and hiring talent globally. But is Freelancer legit and safe to use? In this section, we have converted some points and headings that will help you to decide on the question of whether Freelancer is legit or not.   Related Content: Fiverr Scams  1. Scams in the freelancing world The freelancing industry is growing and booming with each passing day. But with it comes an increase in scams and unethical practices, which makes many people think of questioning if Freelancer is a legitimate platform to use or not. Many people fear using Freelancer because they don’t want to fall victim to fraud.  Common scams on Freelancer include fake job positions, clients refusing to pay after the project completion, or freelancers delivering poor work and asking for upfront payment outside of the Freelancer platform.  While Freelancer has put in some security measures and systems in place to avoid such issues. These systems include verified payment methods, resolution centers, and customer support services. Even after such security measures, some bad actors still find ways to scam clients and businesses. This naturally raises the question: Is Freelancer legit?  It’s important to understand that no freelancing platform is completely immune to such issues, and the responsibility also lies with users to recognize red flags and follow platform guidelines for secure transactions. Overall, these scams are a key reason why potential users often hesitate to trust Freelancer.com fully. 2. Bad experiences and mixed reviews online We did some research on Reddit and Trustpilot regarding the usage of the Freelancer portal and found that it has many positive reviews, but some of the reviews are negative as well, which are mostly shared by clients who have been either scammed by freelancers or the company itself.  Disputes over payment, poor customer support services, and order cancellations are some of the most negative said reviews. We agree that the majority of the reviews are positive, but the mix of reviews leads to confusion and makes other users skeptical.  The correct answer to the question of whether Freelancer is legit or not depends on the user experience and how effectively users use the platform for their projects. People often tend to share negative experiences more than positive ones, which can skew perception.  Still, these mixed reviews contribute to the ongoing debate over Freelancer.com’s legitimacy and trustworthiness, prompting new users to be cautious when considering the platform. Related Content: Is Fiverr Worth It? 3. High competition and unrealistic job posts Another challenge faced by freelancers on Freelancer.com is the tough competition and unrealistic job posts by clients. With freelancers all across the globe, the bidding for the same projects and many jobs goes up and gets higher. One single job gets hundreds of proposals, and at the end only one freelancer is hired for the job.  This leads to intense competition. This creates frustration among freelancers who are serious about their craft but find it hard to compete in such a saturated environment.  Is Freelancer.com Safe and Legitimate? 1. Company background and years in business When asking, “Is Freelancer legit?” one of the first things to consider is the company’s background. Freelancer.com was founded in the year 2009 and is based in Australia. It is a publicly listed company in Australia, which also adds a layer of credibility and transparency that most scam websites lack.  Freelancer.com has acquired many other websites and companies to expand its global reach and increase the user base. The majority of the user base of Freelancer.com is from India, Pakistan, and Asian countries, while it boasts millions of users and projects posted every day.  This indicates that it is not just a fly-by-night operation. So, if you’re wondering, Freelancer is legit; the company’s years in business and global footprint certainly lean in favor of legitimacy. However, being a legitimate company doesn’t guarantee a flawless experience, it still depends on how you use the platform and interact with … Read more

In today’s fast-paced digital world, Fiverr has emerged as one of the most popular freelance marketplaces, connecting businesses and individuals with skilled professionals offering services starting at just $5. From logo design and content writing to voiceovers and marketing campaigns, Fiverr provides a streamlined platform where buyers can easily find freelancers across virtually every niche. But with the explosive growth of the gig economy, platforms like Fiverr have become more than just convenient—they’re essential. Whether you’re a solopreneur needing a quick logo, a small business looking to outsource work on a budget, or a freelancer trying to monetize your skills online, Fiverr is hard to ignore. That’s exactly why this blog exists: to help you figure out whether Fiverr is truly worth your time and money. This guide is for entrepreneurs trying to build efficiently, small business owners managing limited resources, and freelancers navigating competitive online marketplaces. If you’re curious about Fiverr’s pros, cons, and real-world value, you’re in the right place. What is Fiverr? (Is Fiverr Worth It?)? Let’s Understand the Platform Fiverr is a global online freelance marketplace that launched in 2010 with a simple concept—services starting at just $5. Since then, it has evolved into a powerful gig-based platform used by millions of freelancers (called “sellers”) and clients (called “buyers”) across over 160 countries. Whether you’re looking for logo design, SEO optimization, video editing, or even voiceover work, Fiverr offers gigs in hundreds of categories. How Fiverr Works: Fiverr operates on a “gig” model. Freelancers list specific services (gigs), and buyers browse, compare, and purchase based on ratings, pricing, and turnaround time. Sellers can move up in rank from “New Seller” to “Top Rated Seller” based on consistent performance, delivery, and customer reviews. Fiverr vs. Traditional Freelancing Platforms: Unlike platforms like Upwork or Freelancer that rely on bidding systems and long-term contracts, Fiverr is designed for speed and simplicity. Buyers choose from predefined services instead of waiting for proposals, making it ideal for smaller, clearly defined tasks. This fast turnaround and cost transparency are key reasons many ask, “Is Fiverr worth it?” The answer depends on your goals—speed and budget vs. depth and customization. The Buyer’s Perspective: Is Fiverr Worth the Money? Now that you have understood what Fiverr is and how it works? It is now important to dive more deeply into the blog post and understand some pros and cons of Fiverr from the perspective of buyers, businesses, and clients. A. Pros for Buyers 1. Cost-effective services for nearly any task When asking, “Is Fiverr worth it for buyers?”, availability of affordable gigs is one of the answers that most people say yes to. Fiverr offers a wide range of freelancing gigs starting from just $5, making it an ideal platform for small and medium-sized clients and businesses that are running tight on the budget. They have services from programming to graphic design, video covers to SEO consulting, and everything that a small and medium-sized business needs to outsource their work at a very affordable rate. Many freelancers also offer customized or tiered packages, allowing businesses to scale their orders based on complexity and features.  In the above image, you can see that SEO gigs start from INR 1,700, which is around $15 to $20, making Fiverr one of the cheapest sources to hire SEO freelancers. Of course, the availability of gigs at such low rates raises concerns regarding the quality of gigs, so it is advised to hire freelancers on Fiverr by checking their profiles, reviews, and ratings.  You can often find newer sellers offering premium work at lower prices to build their reputation. For budget-conscious buyers, this is a great way to stretch resources. In this sense, Fiverr is worth it, especially when every dollar counts. 2. Fast turnaround and 24/7 availability Another reason why people consider Fiverr worth it is its global presence and always-on availability. On Fiverr, you can see freelancers working 24*7, making it easy for businesses and buyers to hire freelancers anytime and from anywhere. This accessibility is a game-changer for buyers who operate across borders and are looking for urgent help.  For example, if you are working in the USA and you want to hire freelancers on an urgent basis, then you can contact sellers who are online at your available time. You can simply do this by looking at those freelancers whose profile shows a green light at the bottom.  Highlight online These freelancers are online and available for chat. You can contact them and see if they are available to take your gig.  Besides, if you are looking for quick delivery of gigs by freelancers, then you can use the filtering option from the delivery tab and select 24-hour delivery time.  Highlight 24 hours, 3 days, and 7 days. By doing this, Fiverr will sort freelancers who can deliver your work in a quick time without compromising the quality. However, if you want quick work, you need to check the freelancer’s profile and previous work carefully, as some freelancers compromise on the quality of work.  So, if your project timeline is tight and you need work done outside of standard office hours, Fiverr is worth it for you. You don’t need to wait for office hours or chase down vendors—just post your task and get it done. 3. Access to the global talent pool Another major benefit of Fiverr is access to global talent and a wide range of services available. There are more than 150 categories of jobs and millions of freelancers offering professional services. You can hire freelancers from the USA, UK, India, and many other countries where the gig economy is booming and flourishing.  This global reach will help clients and buyers find specialized talent that may be rare or expensive in their local market. The platform’s search filtering option and gig categorization also make it easy for the buyers to narrow down freelancers based on budget, expertise, location, and delivery time. This means hiring based on skill is not just about … Read more

Fiverr has emerged as one of the world’s largest freelancing platforms, connecting businesses and individuals with talented freelancers across industries like design, writing, marketing, programming, and more. With its easy-to-use interface and a wide range of services starting at just $5, Fiverr has made freelancing more accessible than ever before. However, as Fiverr’s popularity has grown, so have reports of scams and fraudulent activities. Both buyers and sellers sometimes encounter fake profiles, undelivered work, or misleading gigs. These unfortunate experiences can not only waste time and money but also damage trust in the platform. That’s why being aware and cautious when using Fiverr is crucial. Knowing the warning signs and practicing safe buying or selling habits can help you enjoy the many benefits Fiverr offers without falling victim to scams. Is Fiverr a scam? No, Fiverr is not at all a scam. In fact, it is the most popular marketplace for hiring freelancers and searching for freelancing gigs. It has been in the business for more than a decade now and provides a very safe and secure platform for businesses to hire freelancers with a wide range of services, from SEO to digital marketing, from graphic design to writing content, and a lot more.  However, like many other online freelancing sites, Fiverr is not completely immune to the actions of bad actors, which leads to many Fiverr scams. Some users create fake profiles, post misleading gigs, or fail to deliver the promised services. Hence, it is important to understand if Fiverr is a scam or not. If you are aware of each of the scams at Fiverr that take place, then you can protect yourself as a freelancer or business entrepreneur. Ignoring all the Fiverr scams, the marketplace promises to protect its users by offering the following layers of security.  Payment Protection: Payments are held in escrow until the buyer confirms satisfaction with the work. Resolution Center: Fiverr provides a built-in system for handling disputes and refunds. Profile Verification: Fiverr verifies seller profiles and offers a “Level System” to highlight trustworthy freelancers. Strict Policies: Violating Fiverr’s rules (like asking for off-platform payments) can lead to account suspension or banning. Besides all these protection measures, there are still some common Fiverr scams happening in the USA, UK, and India. To counter all these scams at Fiverr, one must be aware of what scams take place and how to identify Fiverr scams.  Related content: Is Zerodha legit and safe? Common Fiverr Scams to Watch Out For In this section, we have highlighted a few common Fiverr scams along with their examples. But before moving ahead, let us first understand what a Fiverr scam is. A Fiverr scam happens when either the buyer or the seller at Fiverr tries to deceive another user for personal gain. This can happen in many forms, such as freelancing, offering poor services or not delivering the work at all, or using fake reviews and portfolios to attract clients. On the other side, some buyers scam sellers by refusing payment, dealing outside the platform, or asking for a portfolio for personal gain. While Fiverr is a legitimate platform and has security measures in place, scams still happen because of some dishonest buyers and sellers. Being cautious and following Fiverr’s guidelines can help you avoid these scams. Now let us walk through some of the most common scams on Fiverr.  A. Fake Freelancers and Stolen Portfolios One of the most common scams on Fiverr is freelancers creating fake profiles and showing fake portfolios of another legitimate person online. However, Fiverr follows a strict registration process and evaluates every freelancer and their details in depth. However, some freelancers, after getting approval from Fiverr, change their profile name and picture to hide their true identity and details.  Here is the example of how freelancers create fake profiles on Fiverr and how you can detect them. The image and name of the freelancer are Moon S, and they are located in India. Since we are from India, we can surely say that the name and profile picture do not represent the actual identity of this person. Based on our instinct, we can surely say this is a fake profile.  We are based in India, and we know that Indians do not look like this, and the name is not Indian as well.  How can you identify fake profiles on Fiverr?  Related content: Is Upstox safe and legit? B. Low Prices, Low Quality Trap One of the most common scams on Fiverr is the offering of services at low prices. Many scammers post gigs offering professional services at low prices to attract buyers and businesses with low revenue and those seeking cheap services. At first, it might seem like a great deal, but the quality of services offered will be very poor and not up to the mark.  You can look into this example and understand better.  In the above image, the seller is offering high-quality backlink services at just INR 500, which is close to $5. The freelancer is offering a deal that sounds too good to be true. 500 high-quality backlinks at $5 is like a scam. We are personally an SEO and SaaS link-building company offering quality link-building services starting at $100 per link.  However, this deal listed on Fiverr is a scam. If not a scam, the quality of the link and services will be poor and spammy for sure. Make sure to avoid such gigs on Fiverr because using it is a waste of time, money, and resources.  Although the seller might be genuine, the quality of services he is offering is low and poor.  Tip: Always balance price with quality — check the freelancer’s portfolio, read their reviews carefully, and communicate clearly before placing an order. C. Seller Asking for Payment Outside Fiverr Another major Fiverr scam is when a seller asks you to pay outside of Fiverr’s platform. They might promise lower prices, faster delivery, or special discounts if you send money directly through PayPal, … Read more

Webinars have become one of the most valuable assets for businesses of all kinds and sizes, as they help showcase industry expertise and contribute significantly to brand development. And over time, they have gained tremendous reach and remain as one of the most sought-after marketing tools for businesses to connect with audiences worldwide.  To back this up, here is a recent webinar statistics showing how effective webinars have driven business success. But let me tell you that marketing through webinars is not a walk in the park, as it requires a lot of effort and strategies, which we will discuss in the post below.  How Can You Grow Your Business With Webinars? We know that webinars are a great way to connect with audiences and share valuable insights, thus helping them turn viewers into long-term supporters. And here’s how you can grow your business using this strategy. 1. Build An Email List With Webinars As soon as you get an idea to start a webinar, first host a casual AMA (Ask Me Anything) online meeting to learn about your audiences and what topic interests them the most. Based on this, create a formal webinar session and host it live to your audiences. During the event, share your insights, ask questions, conduct polls, and keep it interactive so that your participants will want to revisit you the next time. After this, turn all your live sessions into automated versions so that they can run at the set time and help you build email lists. 2. Set Up A Webinar Sales System You can generate leads by hosting a live webinar and adding interactive elements to help your audiences engage with you and other participants. And to get a good turnout, you can also invite your contacts to attend the event. Also, do not forget to reward your audiences when they open up to your questions or have doubts. You can repeat this process after two weeks to bring in new leads. 3. Keep Customers Coming Back When you are in the process of creating live webinars, you can do two types of them: one for the new customers and another for existing ones. Plus, you can conduct this once a month to add more audiences to your user base and offer continued support. 4. Attract Ideal Customers With Webinars Always include a free training session for your audiences by identifying 10 services or products they often use to gain value and knowledge about them. And when your participants feel your training to be beneficial, it will attract them to your sessions, thus helping you make new leads, boost your webinar sales, and build trust and credibility.  Why Should You Use Webinars To Grow Business? By hosting online or live events, businesses can gain many benefits to help them succeed in the market. Therefore, here are some reasons that prove why one should use webinars in their marketing strategy. 1. Reach a Global Audience Webinars give you a chance to explore new markets and expand your user base on a global level. Because these virtual sessions allow you to connect with people all around the world, from potential customers to professionals to partners. 2. Cost-effective Marketing Compared to the traditional way of educating people, webinars are far cheaper as you would not have to spend on venues, travel, and accommodation to deliver valuable content. 3. Lead Generation & Nurturing As webinars offer helpful and informative content, you can attract many users to your session, thus generating more leads. Plus, by nurturing them, you can turn those leads into potential customers. 4. Establish Thought Leadership By hosting webinars, whether live or on-demand, you are showcasing your business as an expert in the field. And when you impart knowledge, trust and credibility are built amongst users.  5. Interactive and Engaging Webinars are interactive, unlike the one-way lectures that most of us would have experienced. In such sessions, participants can ask questions, join polls, or engage with content that will take your webinars to the next level. 6. Repurpose Content For Multiple Platforms This is one of the prime benefits that most of the easy-to-use webinar platforms offer- repurposing content. Where you can record your sessions and turn them into any content type, like podcasts, blogs, or tutorials, and post them on multiple social media platforms to attract audiences.  What Best Tips We Can Use To Grow Business Using Webinars Right from reaching more people to generating leads to building authority, webinars offer plenty of positivity to businesses, and below we will see some of the marketing tips to grow your business with webinars. 1. Know Your Goals And Audience First, decide what your goal is, whether it is lead generation, education, or promotion, and based on that, tailor your content to meet these goals along with the needs of your participants. 2. Choose The Right Topic & Create Great Content Based on your audience’s pain points, pick a topic and give insights and other useful information that they may not find elsewhere. 3. Promote Your Webinars People will not come searching for your webinars, you need to spread the word to them through emails, social media, or via your website. Also, you can give early bird offers and bonuses to attract them to your site. 4. Engage Your Audience If your audience feels your content is engaging, there is a high chance that they will revisit you next time. And to keep up the engagement, you can use interaction elements like polls, quizzes, and Q&A sessions. 5. Use A CTA Once you have completed your session, you must be clear on what next step to take, whether it is asking your participants to sign up for a free trial or download the guide, or make a purchase.  6. Follow Up With Attendees The final step is to nurture your leads and promote your service by thanking them for attending and offering resources of your webinars either as recordings or slides.  Ready To Use … Read more

In the fast-paced world of freelancing, trust and credibility are paramount for both clients and professionals. Upwork, one of the largest freelancing platforms globally, often sparks the question: Is Upwork legit? With its robust features, verified profiles, and secure payment systems, Upwork has become a go-to platform for businesses and freelancers alike. This article delves into Upwork’s credibility, safety protocols, and why it’s trusted by millions worldwide. Whether you’re looking to hire talent or showcase your skills, understanding what makes Upwork reliable is essential. Let’s explore! What is Upwork? Upwork is a global freelancing platform that connects businesses with independent professionals for a wide range of services, including writing, design, programming, and marketing. Clients post job descriptions, and freelancers submit proposals, showcasing their skills and experience. The platform offers features like secure payment systems, time tracking for hourly contracts, and a review system to build trust between clients and freelancers. It is widely used by individuals, startups, and companies to find cost-effective and flexible solutions for various projects. Founder of Upwork Upwork was founded by Odysseas Tsatalos and Stratis Karamanlakis in 1999 under the name Elance. Later, Elance merged with oDesk in 2013, and the platform was rebranded as Upwork in 2015. Today, Upwork is one of the largest freelancing platforms, connecting businesses with freelancers worldwide. 🚀 How safe and legit is Upwork? You must have got the overview of Upwork. Let us now deeply understand if Upwork is legit on the basis of certain factors which will help you in deciding whether you should use Upwork or not. In these factors, we will look into 8 parameters to judge if Upwork is legit or not.  1. Data privacy This is the most important factor which is the privacy and security of each user that creates an account on Upwork. By leveraging advanced security measures and robust system infrastructure, Upwork ensures that users data is protected and safe throughout their journey while using the platform. It uses two-factor authentication, single sign-on for enterprise-level clients and custom session timeouts to prevent unauthorized access to the account.  If any user is trying to access your account from another system or laptop, you will directly get an email and you can immediately restrict the account level access. This is the best part which makes Upwork 100% legit. You will receive a notification on the spot, and if you feel someone is trying to access your account you can change your password. Upwork’s two factor authentication is so strong that it asks for certain questions before you completely login into your account. This makes Upwork more safe to use. For example, it asks me for my mother’s middle name to give me complete login access of the account.  Also, data is encrypted during transit using HTTPS and HSTS protocols, while machine learning detects and prevents malware and spam. Upwork also supports confidentiality and intellectual property agreements, ensuring secure collaborations between businesses and freelancers. These measures provide a reliable and secure platform for achieving your business goals without compromising on safety. 2. Account details Creating an Upwork account is very easy process. You can simply sign up on the platform using your verified Gmail account and get started within minutes. Once you have created your profile, you need to complete your profile and get it verified. In this step, Upwork might ask you for certain information like your photo, profile title, employment history and skill tag. Certain details like photos, resumes and your work certificates are personal but you can trust the platform as the data shared on Upwork remains 100% encrypted. It means, no one expect you and your employer can look at those personal information.  3. Payment information Upwork ensures 100% protection of the payment via Hourly payment protection and Fixed price escrow which is safe for both freelancers and clients. For the hourly payment, clients can review the freelancers’ work diaries, which is basically a time tracking tool to track the actual working hours of freelancers and verify it for payment. If the freelancers have logged for irrelevant working hours, then clients may as them for a refund. Freelancers are guaranteed for payment only for the actual working hours only that meet the criteria of Upwork.  For example, if a freelancer works on a website design and logs accurate hours using Upwork’s app, their payment is protected.  In fixed-price projects, clients deposit funds into escrow, which is released upon milestone approval. For example, a writer submitting an article can expect payment within 14 days if the client neither approves the work nor disputes it.  Disputes are handled through Upwork’s assistance, ensuring fair resolution. These systems foster transparency and trust, making transactions secure for all parties. 4. User control over data Upwork gives 100% freedom to users to manage their data and account settings through their transparent system. Users can manage their AI preferences under settings > My info > AI preferences, which allows them to opt out of allowing Upwork to use their data for AI model training.  Users can also edit and update their account details anytime they want. They can also restrict their profile and make it private which will be visible only to you. Plus, you also get an option to keep your earnings private and not show it to your clients. Upwork never sells user data and follows strict privacy policies, such as anonymizing data, limiting vendor access, and prohibiting the use of data to train third-party AI models. Privacy is integrated into Upwork’s service design, ensuring compliance with global standards and legal requirements. For example, contracts with service vendors restrict unnecessary data access, while built-in security protocols protect sensitive information. Transparency is a priority; Upwork clearly communicates when AI is being used, how it works, and its benefits. To further ensure data security, Upwork monitors legal and regulatory changes, adapts best practices, and maintains a commitment to responsible AI use. By combining privacy protocols with ethical AI principles—like accountability, responsibility, and trustworthiness—Upwork creates a secure environment … Read more

Fiverr is a legitimate and safe platform for both freelancers and clients. With secure payment processing, user reviews, and a robust dispute resolution system, it helps ensure that transactions are protected. However, as with any marketplace, it’s important to research freelancers, read reviews, and communicate clearly to avoid any potential issues. What is Fiverr? Fiverr is an online marketplace that connects freelancers with clients seeking services across various categories, including graphic design, writing, programming, marketing, and more. It operates on a gig-based model, where freelancers list services (called “gigs”) at fixed prices, starting as low as $5.  Clients can browse through listings, review freelancer profiles and ratings, and purchase services directly. Fiverr provides tools for secure transactions, dispute resolution, and project communication, making it a popular choice for both individuals and businesses seeking flexible and affordable freelance solutions. How legit is Fiverr? Now that you might have got an overview of what is Fiverr. Let us now understand how legit is Fiverr and whether you should be using it for freelancing or not. Fiverr has been in the business for more than a decade now and I can personally say that it is surely 100% legit platform. I have been personally using Fiverr to hire freelancers for part-time gigs. The platform is dominated by Asian freelancers, particularly from countries like Pakistan, Bangladesh, Nepal and India. Since the platform is mostly dominated by Asian freelancers, some clients might think if Fiverr is legit or not.   To clear the doubts, I have done extensive research by considering 8-9 factors.  1. Data privacy The first factor is Fiverr’s data privacy and security measures. As a freelancing platform operating for more than a decade, Fiverr is committed to protecting users data via its technology and organization measures. Users have 100% control over their personal information and the option to access or delete any of their data. To access data, users can submit a request via Customer Support and receive a secure downloadable link. For data deletion, users must deactivate their account through settings and notify Fiverr via their registered email. In the profile setting option of Fiverr, you can manage your data preferences, change your name, email id and login details if you feel that something is suspicious. If you want to completely delete your data from Fiverr, you need to close your Fiverr account through settings and registered email. Once an account is deleted, data retrieval or invoice modifications are not possible. Additionally, while Fiverr deletes user data, profile images and other content may still appear in Google search results until Google updates its cache. Users can expedite this process by submitting a removal request directly to Google. To offer its users the best services Fiverr uses some personal information by ensuring the platform’s security, prevention of fraud and legal obligations. The platform stores all its data on cloud servers in USA and may also utlize third-party suppliers in other jurisdictions for better data processing. Conclusion: Fiverr is legit and safe to use 🙂 Related content: Is Zerodha legit and safe? 2. Account details You might be thinking is Fiverr trustworthy with account details and personal information? In short, yes it is. When creating a Fiverr account the platform does ask for certain information like email id, photo, name, location, online status and so on. However, users can change all this information whenever they want.  The location details are directly taken from the IP address of your system. The same also applies to phone numbers. If you verify your account from a different phone and laptop located in a different country then your location might change. If you feel that your location appears to be incorrect you can contact the customer support team and they will fix it.  Conclusion: Fiverr is legit and safe to use 🙂 3.Payment information Yes, Fiverr also collects payment information from its users through the trusted payment system. Buyers get the option to pay via credit cards, PayPal and other methods which are allowed. To protect the payment of the users, Fiverr uses escrow services where funds are kept on hold until the seller fulfils the project as agreed. This ensures fair dealing for both the parties.  If you feel that your payment information is unsafe with Fiverr, then you can also delete your card and payment details.  Conclusion: Fiverr is legit and safe to use 🙂 4. User control over data I have already heightened that users have great control over data on Fiverr. They can update their personal information directly via their account settings to ensure accuracy and safety. If a user wants to access or manage their data, they can also submit a request via the customer support team and Fiverr.  Users can also view their profile completely and edit any data and personal information according to their wishes. Data gathered by Fiverr is used to offer better ensures by ensuring marketplace integrity, fraud protection and safety. Users on Fiverr are information about what data is collected from them and the purpose of collecting such data. Fiverr also sells data to third-party service providers for the purpose of marketing and advertisement.  For added transparency, users from specific regions, such as the EU, EEA, UK, and the U.S., are provided with specific privacy rights under applicable laws. These include details on data processing, user rights, and access to further information. Fiverr also uses cookies and similar technologies to personalize user experiences and improve site functionality. If users have concerns or wish to exercise their rights regarding personal data, they can reach Fiverr through designated support channels. Users can manage the cookies from their browser history and delete all the cookies collected by Fiverr. However, this make the experience poor when you use Fiverr next time.  Conclusion: Fiverr is legit and safe to use 🙂 5. SSL Fiverr’s website has an SSL (Secure Sockets Layer) certificate installed, ensuring encrypted connections and secure data transmission. This means users’ personal and payment information is protected from unauthorized access, … Read more

 In SEO (search engine optimization), backlinks are one of the most significant factors determining your Website’s ranking on Google. Links refer to a hyperlink and a backlink is a hyperlink between two different websites and are very important in ensuring that your website generates traffic and is recognized by other websites. The importance of backlinks is not the same for all of them and it is vital to understand the backlinks types to improve the effectiveness of the SEO strategy. In this blog, we will provide an overview of backlinks for SEO and their types. However, when dealing with an SEO services agency or the best digital marketing agency, it becomes important to know these backlink types to work with your agency effectively and help improve your site ranking. 1) DoFollow Backlinks DoFollow Backlinks transfers the SEO value or link juice to the linked website. DoFollow backlinks are directly related to your website ranking on search engines like Google. The DoFollow link is very important because this hyperlink provider websites have high authority on SERPs. When a high-authority website links to your website online then SERPs get a signal that your site is trustworthy and credible, which could directly enhance your website ranking on SERPs. Dofollow links look like this in HTML code: Here are some kinds of backlinks that are likely to positively impact your SEO performance. Natural editorial backlinks are links that are organically placed within the content of a webpage by the author or publisher. These links typically arise when content creators find a resource valuable and reference it, enhancing the article’s credibility. They are highly valuable for SEO as they convey trust and authority. Guest post backlinks are links obtained by writing and publishing articles on someone else’s website or blog. This strategy not only enhances brand visibility and authority but also drives traffic to the author’s site. Guest posts often include a do-follow link, contributing positively to the author’s SEO and online presence. Niche or industry-specific backlinks are links obtained from websites in the same niche or industry as your own. These online links are valuable for SEO because they demonstrate relevance, authority, and trustworthiness. One highly effective way to earn these backlinks is by engaging in a reputable link building community, where professionals regularly exchange niche-relevant opportunities and collaborate on guest posts or partnership content. Directory submission backlinks are links obtained by submitting a website to online directories. These directories categorize businesses or websites, allowing users to find relevant services easily. While not as powerful as editorial backlinks, directory submissions can enhance visibility, drive referral traffic, and improve search engine ranking by creating backlinks. Press release backlinks are links embedded within press releases distributed to media outlets, online news structures, or industry websites. These backlinks can power visitors and enhance search engine rankings, as they often come from excessive-authority assets. 2) NoFollow NoFollow backlinks are a sort of link that doesn’t bypass search engine optimization value or “Link juice” to the website they’re pointing to. These links are normally added with a NoFollow tag inside the HTML code, which tells search engines not to count them as a factor for ranking. While they don’t directly influence your SEO ratings, NoFollow hyperlinks can still provide value by driving traffic and increasing brand visibility. NoFollow backlinks are frequently used in blog comments or social media posts. Although they don’t offer SEO benefits like DoFollow links, they still play a function in building a diverse backlink profile, which appears more natural to search engines. Nofollow links look like this in HTML code: Here are some kinds of backlinks that are likely to play a crucial role in your website’s performance. Social media backlinks though typically NoFollow, can be a significant traffic source and indirectly influence your SEO. Backlinks from platforms like Facebook, Twitter, LinkedIn, and Instagram may not directly affect rankings, but they can increase the visibility of your content and lead to further backlinks from other websites. Blog comment backlinks are links created while customers leave comments on blog posts, frequently which include a hyperlink to their website. While maximum blog comment sections are set to “nofollow” to save you spam and preserve quality, they can still drive traffic and encourage engagement with the commenting user’s site. Forum backlinks are links embedded in posts or comments on online discussion platforms. They often allow users to share insights, ask questions, or provide solutions. While many forum links are typically Nofollow to prevent spam, they can still drive traffic and enhance brand visibility within niche communities. Wikipedia links are typically categorized as Nofollow backlinks, meaning they do not pass authority or link juice to the linked site. While they may not directly boost SEO rankings, they can drive significant traffic due to Wikipedia’s high visibility and credibility. Being featured can enhance brand exposure and trustworthiness. 3) Sponsored Backlinks Sponsored Backlinks refer to links that are placed in content as a consequence of paid promotion by the site owner and the brand or advertiser. Generally, it is indicated by the rel=”sponsored” attribute indicating to the search engine that the link placed was in exchange for sponsorship or advertisement. Sponsored backlinks can also be valuable for increasing traffic and increasing its visibility because they locate the hyperlink on popular or authorizing sites. But unlike Dofollow links they do not relay link juice to the destination with which it is linked. One of the major pros of SEO is that sponsored links should not deceive consumers and therefore must be properly disclosed. Here’s an example of a sponsored backlink: Here are some kinds of backlinks that are likely to positively impact your SEO performance. Sponsored blog posts are links added to articles that are paid for by a brand or advertiser.  These posts typically promote a product or service and include a link back to the brand’s website. They are marked with the rel=”sponsored” attribute to indicate their paid nature, affecting SEO accordingly. Paid advertisements are links generated through paid … Read more

Redirects are essential in SEO for guiding users and search engines from one URL to another. Whether a webpage is permanently or temporarily moved, redirects ensure that visitors reach the correct destination without hitting a dead end. In this blog, we’ll explore the various types of redirects like 301, 302, and more, their importance in SEO, and when to use them for optimal site performance. What Is a Redirect? A redirect is a method used in web development to send users and search engines from one URL to another. When a webpage has moved, been deleted, or needs to be accessed through a different link, a redirect ensures that visitors are automatically taken to the correct page without encountering a broken link or error page. Redirects in SEO: Overview and Importance Redirecting in SEO is the process of sending a user or search engine from one URL to another URL. In other words, if a user or search engine requests a webpage, he automatically gets redirected to another. This is very important when a webpage is moved, deleted, or its URL structure has changed. There are several types of redirects, 301 (permanent) and 302 (temporary) being among the most popular ones. A 301 redirect tells the search engines that a site has permanently moved to a new location. Most of the SEO value, or “link juice,” that existed on the old page will pass over to the new location of the web page. This is a really important scenario when rebranding, restructuring a website, or consolidating pages. A 302 redirect tells the search engines to leave the original page alone in their index and that the move is only temporary. Maintaining the SEO Value: Through Redirection Redirections: Enabling on-site SEO even updating a URL may include employing redirects to retain some on-site SEO value. If the original URL lacked good redirect placement, the new URL can lose the value of a webpage, especially one with backlinks or ranking authority. One may have the starting point of the sequence of failures leading to reductions in search rankings, organic traffic, and even credibility with users and search engines.  A 301 redirect almost ensures most of the SEO value of the original page is passed on to the new page, so the overall authority of the site and ranking will not be damaged. Besides, redirects can prevent broken links—a situation where a webpage no longer exists but its readers or search engines still try to access it. Broken links may affect user experience badly and discourage SEO performance if search engines reduce rankings for sites with numerous dead links. Benefits of Redirects in Relation to User Experience A redirect is important from the user experience perspective. For example, one may try to visit a page only to receive a “404 Not Found” error. Unfortunately, this can frustrate users and make them leave a site, perhaps forever. On the other hand, if a good redirect takes a user to the correct page, that will enhance satisfaction and cut the bounce rate. This improved UX also indirectly influences SEO by favoring those websites that can keep engaged users. Thus, from the website, redirects are a part and parcel of SEO rankings and authority preservation and ensure a smooth and frustration-free user experience. Why are redirects necessary? Redirects are an important part of website maintenance and management. They sort of “signpost” for both users and search engines where content is migrated or changed. Without a redirect, people clicking on old links will find broken pages that lead to a bad user experience and loss of confidence in the website. Likewise, search engines depend upon redirects in order to know where content has been moved so that the site is properly indexed. Redirection does also help in smother navigation, user retention, and the prevention of web crawlers from getting confused by errors. It also helps to preserve traffic and rankings of websites, including the SEO authority of the original pages they might have acquired over time. The proper application of redirects matters to business people and content developers who would want to give a smooth online experience without threatening their search ranks. Handling Broken Links: Broken links are when a URL no longer points to a valid destination, perhaps because the website structure has changed, pages have been deleted, or even because of a typo. Treatment of broken links is crucial to the usability and optimization of a website via the search engine. If left untreated, broken links will surely frustrate the visitors to your website and cause a higher bounce rate, ruining your SEO rankings on that specific website. When search engine bots find too many broken links, it may indicate that the website is not properly maintained and lower your overall ranking.  To handle broken links, 301 redirects have to be implemented, which inform users and search engines that the old page has actually permanently moved to a new address. You check your website from time to time and update any broken links you find through Google Search Console or third-party services, which keeps your site in good running condition. Change URLs Businesses are normally bound to change the URL as they rebrand, update the content structure, or optimize for search engines. In this case, it is essential to use redirects to ensure that new URLs point back to the previous ones. In this way, users and search bots will not be confused by this confusion and hence impact the flow of traffic and search rankings negatively. Provided there is correct redirectivity, continuity prevails, where both new and recurrent visitors easily access the updated content without any kind of problem. Migrating Domains After moving the website to a new domain for your business, implementing the redirects is key. Migrating a domain means shifting all the existing content to a new URL structure. Without redirects in place, users will not get access to the web pages, and thus they may encounter errors when trying to … Read more

20 Advantages of Social Media Social media offers a plethora of benefits for businesses, individuals, and influencers who can harness the different social media platforms to thrive in today’s digital age. From increasing a brand’s presence online to helping influencers make money online, here are 20 advantages of social media that you might have never read about on the internet before. 1. Increase in brand awareness Effective social media marketing strategies play a crucial role in increasing brand awareness globally. Social media websites like Facebook, Instagram, and LinkedIn offer unconditional opportunities to increase brand awareness. As of 2023, over 4 billion people are actively using social media, making social media platforms ideal for reaching a wider audience overseas. For example, companies like Coca-Cola leverage Facebook and Instagram for their innovative Coke campaign, which helps them not only in increasing their brand awareness but also sales after reaching millions of people. Pro tip for brands: Consistent posting and strategic use of hashtags allows businesses to grow organically and improve search engine rankings by increasing user engagement and social signals. 2. Better customer engagement Another benefit of social media is that it helps businesses improve customer engagement. Engagement is an important metric for brands to use to determine how customers are reacting to their newly launched product or service. According to research done by HubSpot, 54% of customers expect a response from brands within an hour of reaching out on social media. Platforms like Facebook, Twitter, and Instagram allow for personalized customer support, which not only increases the engagement but also helps in building a loyal customer base. Whether you’re promoting a B2B procurement marketplace, developing an online marketplace, or selling a product directly to consumers, social media is a powerful tool for connecting with your customers and building brand loyalty. 3. Cost-effective marketing The most prominent advantage of social media for business is its cost-effectiveness. As compared to traditional media, social media offers cost-effective advertisement and marketing opportunities. On platforms like Facebook and Instagram, brands can run targeted ads and collaborate with influencers at low costs.Brands can use marketing report templates to track the effectiveness of their social media campaigns. According to research done by HubSpot, 84% of marketers reported social media ads as more cost-effective than traditional advertising methods. Small businesses and startups, in particular, benefit from this affordability, allowing them to compete with larger companies. Case study to read: Dollar Shave Club’s viral video: With a production cost of just $4,500, the campaign led to the company’s $1 billion acquisition by Unilever. 4. Audience targeting and personalization One of the most important benefits of social media is its ability to offer amazing audience targeting and personalization options for businesses. Such a targeting option is unavalible with the traditional form of advertisement platoform. For example, with advanced tools like Facebook Ad Manager and Instagram’s targeting option, businesses can create marketing campaigns based on the actual demographics like age, interest, likes, and dislikes. According to Forbes, companies using personalized advertising see a 5x return on investment (ROI). For example, Spotify uses tailored ads and personalized playlists to keep users engaged, driving both user satisfaction and revenue. 5. Better customer insights One of the most important things for any business is to get insight from customers regarding their services and product offers. This insight helps businesses improve their service and come up with better products. Social media platforms like Twitter, Instagram, and Facebook offer valuable data on customer insights, behaviors, and preferences. This data can be collected using social media listing and monitoring tools. According to Sprout Social, 89% of marketers report that social media data helps them improve customer understanding. OTT platforms like Amazon Prime and Netflix use data-driven insights from social platforms to shape content creation, delivering highly personalized recommendations. 6. Website Traffic Website traffic is the currency of the internet. More traffic on any website would lead to more income. Social media is a gateway for businesses to direct website traffic. By sharing engaging content with embedded links, brands can drive visitors to their sites with the help of referral traffic. Although this source of traffic is not as convertible as organic traffic, it is more than enough to get leads or 1-2 conversions in a month. A case study by Hootsuite shows that businesses using social media to drive traffic saw a 71% increase in site visits. Social signals (likes, shares, and comments) also contribute to better SEO performance, making social media a critical tool for improving domain authority. 7. Lead generation Another key benefit of social media is that it helps in lead generation for businesses. If you are into service businesses, then LinkedIn is a boon to all for generating leads. If you are into the product side, then platforms like Facebook and Instagram can be helpful. HubSpot reports that 74% of businesses use social media to generate leads, especially through paid advertising and organic engagement strategies.  B2B brands like IBM have effectively utilized LinkedIn’s InMail feature to directly engage potential clients, converting these interactions into high-quality leads. 8. Customer support Another advantage of social media is that it can be used for offering better and after-sales services. Social media provides businesses with an efficient platform to offer customer support, which is crucial for maintaining customer satisfaction. Most of the customers expect a response to their social media inquiries within 24 hours. Brands like Zappos and Pepsi Co., for example, have built their reputations on offering amazing customer service by using Twitter and Facebook to quickly address customer issues. This also helps them to increase their brand loyalty.  9. Get real-time feedback Getting real-time feedback from customers and others is yet another benefit of social media. This helps businesses get public opinion about their products and services.  According to research, 68% of customers use social media to provide feedback, making it a valuable platform for real-time insights. Trillion-dollar brands like Apple have leveraged Twitter and Facebook to address customer concerns and receive product feedback, resulting … Read more