Marketing

Are you looking for SaaS marketing agencies? Do you want to improve the online visibility of your SaaS product? If yes, then you have come to the right place. In this blog post, we have curated a list of the 18 best and top SaaS marketing and advertising agencies to hire in 2026. However, before getting into the details of the blog, let us first understand some basics about SaaS marketing agencies and companies. What are SaaS marketing companies? SaaS marketing agencies are a type of marketing firm that focuses on handling the marketing of Software-as-a-Service businesses or products. Unlike a traditional marketing firm that might also work for companies offering physical goods, SaaS marketing agencies understand the unique, intangible nature of cloud-based software. Their goal is to enhance the entire customer lifecycle, moving beyond simple brand awareness to drive lead generation, user onboarding, and long-term retention. What is SaaS in marketing? SaaS in marketing means creating strategies and advertising plans for subscription-based software.It also means increasing brand awareness in the online world, as the demand for SaaS products mostly comes from online customers. Because of the unique nature of SaaS products, the marketing approach must shift from transactional to relational. This involves a heavy dependence on content marketing, SEO, and funnel marketing that allows users to experience the “Aha moment” before making a final purchase. Key metrics in SaaS marketing include Monthly Recurring Revenue (MRR) and Churn Rate. Which are the top SaaS marketing agencies? Some of the top SaaS marketing agencies are Skale.so, Simple Tiger, Ignite Visibility, Dofollow.io for SaaS SEO, Rocket Ranker, and SayNine. How to hire a SaaS marketing company? Hiring the right SaaS marketing agency starts with defining your goals and needs. Whether you need top-of-funnel awareness or better conversion rates, start by evaluating the agency’s experience, number of years in business, clients, case studies, and most importantly, reviews on online platforms like G2, Quora, Reddit, and Trustpilot. 1. Skale.so When speaking about the best SaaS marketing companies, Skale.so has to be on top of this list. They understand the importance of content marketing for SaaS, and that’s why they are the best at whatever they do. With a team of high-quality SEO experts and content marketers, Skale can take any SaaS brand or company to the next level. They don’t just talk about increasing the traffic of a SaaS-based site, but focus on increasing sales, leads, and conversions, as these three KPIs are most important for any SaaS or B2B brand. With Skale, every SaaS company will have an entire SaaS data model to understand the real revenue potential of SaaS marketing investment. The team shares an in-depth monthly report with MoM impact on rankings, clicks, and NSM to make sure every client has an eye on what’s happening with their SaaS product. Why should you hire Skale.so as a SaaS marketing agency? If you are someone who is looking for guaranteed SaaS marketing returns, then Skale is the place to be. Of course, you won’t see any positive ROI overnight, but over time, you will surely see noticeable returns from your investment. Other services provided by Skale.so: Technical SEO | Audits | Content strategy & creation | Link building & Digital PR | Conversion rate optimization | SEO reporting & analytics Pros: Cons: Founder and CEO: Italo Viale & Jake Stainer LinkedIn page: https://www.linkedin.com/company/skalehq 2. Kalungi Having served more than 100+ SaaS brands, Kalungi is yet another top SaaS marketing company on this list. They have years of experience, a team of talented individuals, a collaborative working approach, a never-say-no attitude, and a deep love for SaaS marketing, which sets them apart from others. In fact, they also offer SaaS-based coaching to those who want to start their own SaaS product or software. When you hire them for SaaS marketing, they take full responsibility for the entire marketing channel and provide detailed monthly reports on developments and budget spent. Although they have a small team, each team member is highly enthusiastic and contributes heart and soul to the success of the client’s project. Their team acts as the entire marketing channel by collaborating with leadership-level members to bottom-line employees. This ensures a collaborative approach across the entire agency so the client’s marketing function remains under one roof. Why should you hire Kalungi as a SaaS marketing company? They use quarterly objectives and key results to track performance. The better their team performs against the quarterly objectives and key results, the more success their clients achieve. Other services provided by Kalungi: Full-stack SaaS marketing team and fractional CMO | Go-to-market strategy and planning | Content marketing & SEO | Marketing automation and ABM campaigns | HubSpot implementation and branding support Pros: Cons: Founder and CEO: Stijn Hendrikse (Founder) and Brian Graf (CEO) currently lead the company. LinkedIn page: https://www.linkedin.com/company/kalungi-inc/ 3. Refine Labs Trusted by more than 300 SaaS brands and companies globally, Refine Labs is a full-scale enterprise B2B SaaS marketing company helping brands with $50MM+ ARR move from outdated lead generation to modern demand generation strategies. They only use modern SaaS marketing strategies and techniques to help their clients reach their SaaS marketing goals. Reducing customer acquisition cost, lowering churn rate, driving high revenue growth, and achieving higher profit margins are things they confidently deliver to SaaS clients. They only measure KPIs that truly matter. For example, they track digital marketing ROI, revenue contribution, audience engagement, cost per demo, and opportunity cost. Why should you hire Refine Labs as a SaaS marketing agency? If you are looking for an ROI-driven SaaS marketing company, then Refine Labs is here to help you. With more than 10 years of experience and having worked with small, medium, and large SaaS companies, they truly know what it takes to create an effective SaaS marketing strategy. Other services provided by Refine Labs: Revenue marketing strategy & GTM planning | Demand generation & performance marketing | Content & creator marketing | Attribution modeling & analytics | Marketing operations … Read more

Humble Bundle is a popular digital storefront known for offering game bundles, software, and books at discounted prices while supporting charities. Many users ask, “Is Humble Bundle legit and safe to use in 2026?” because of subscription models, key-based purchases, and increasing online scams. Gamers want to ensure their payments are secure and that the game keys they receive are genuine. This guide explores how Humble Bundle works, evaluates its safety and legitimacy in 2026, and addresses common concerns around trust, refunds, and subscriptions. By the end, you’ll clearly understand whether Humble Bundle is a safe and reliable platform for buying games today. What Is Humble Bundle? When speaking about the best online sites and marketplaces for buying game keys, Humble Bundle comes to everybody’s mind. They started in the year 2010 with a good cause to support charity and are now fully grown into a store full of games and bundles, a gaming membership service, a game publisher, and more. Their product category includes collections of games, books, software and more. It is not only a gaming marketplace but a Humble Store to offer more than just game keys and software. So, if you are someone who loves playing PC games, then Humble Bundle is surely the place to be. Why Gamers Are Asking: Is Humble Bundle Legit in 2026? As an online gaming marketplace, many gamers question whether Humble Bundle is legit and safe to use. There are some concerns about the trustworthiness and legitimacy of the website, which are related to auto-renewals, changes in bundle value, the source of the game key and software licenses, and its subscription model. However, we can assure you that Humble Bundle is 100% legit and safe to use. They offer 100% working and genuine keys for games and licenses for software to use. They are a 100% legit company with the aim of supporting charity and good causes. And that’s the reason why they have contributed over US$274,000,000 to charity since 2010, making an amazing difference to causes all over. Overview of Safety, Trust, and Value When checking whether Humble Bundle is legit and safe, one should take three factors into consideration. One, payment security; second, authenticity of game keys; and overall value the platform offers. Currently, the platform offers safe and secure payment processing methods by partnering with Visa, MasterCard, PayPal and many other payment providers, which makes it legit and safe to make payments on Humble Bundle. Secondly, Humble Bundle sources its game keys directly, getting into deals with publishers and game developers. There are no middlemen, agents, or other store owners who sell game keys on the platform. Dealing directly with game developers and publishers allows Humble Bundle to offer 100% genuine and legit gaming keys at discounted rates. Speaking about the value, Humble Bundle often offers games at significantly reduced prices because of their direct deals with game developers and publishers and also supports charitable causes. For many users, the combination of security, legitimacy, and ethical purchasing makes Humble Bundle a reliable option to buy game keys. How Humble Bundle Works? Understanding the bundle-based pricing mode If you really want to know if Humble Bundle is legit, then you need to understand its pricing model and working style. It works on a pricing model in which multiple game keys or software licenses are sold in bulk at a discounted price. So, instead of buying a single game key or software license, users might have to purchase in a bundle for a single payment. This can be daunting for users who don’t want to purchase game keys in bulk. However, users will get all the game keys at a significant discount rate. For those users who don’t want to buy a game key bundle, they can also find single game keys and software licenses with limited options and differences in pricing. 1. How the pay-what-you-want system functions This is one of the best features of Humble Bundle, which also sets it apart from other online gaming marketplaces in the market. The pay-what-you-want feature allows users to decide how much they want to pay for a gaming key bundle, meaning if there is a game of 10 bundle keys, then you can remove the game keys which you are not interested in buying or paying for. This ensures that users only pay for games which they want. 2. Overview of the Humble Choice subscription The Humble Choice is an exclusive membership access to users who will get a monthly mix of PC games with incredible savings and discounts. Choice members will also get additional discounts on the Humble Store and special deals. While some gamers question the value depending on the monthly selection, the subscription remains high in demand due to its affordability and legitimacy. So, all the users who are asking is Humble Bundle legit? Yes, it is 100% legit and safe to use. 3. Difference between DRM-free games and Steam keys Humble Bundle offers a wide range of games like DRM-free games and Steam keys as well. DRM-free games can be downloaded on the PC and played with a license key from a third-party platform, developer, or publisher, which gives ease of access and a comfortable playing experience to users. On the other hand, Steam keys must be redeemed on Steam and are tied to that ecosystem, which makes the gaming experience uncomfortable and creates nuisances. However, both the options have their own pros and cons, it is up to the user which one they want to opt for. Legitimacy of Humble Bundle in 2026 1. Company background and history If you want to know whether Humble Bundle is legit, then start by knowing about the background of the company. Humble Bundle was started in the year 2010 with a small digital store and a unique mission to make gaming affordable and accessible to all, while supporting charitable causes. Over the years, it has grown into a platform with a million-user base who are searching for … Read more

How Marketing Teams Build Scalable Outreach Pipelines That Actually Perform  Reaching the right audience at the right time while keeping success and personalization is an ongoing task for modern marketing teams. Sending more emails is only one part of building an ongoing outreach pipeline; another is developing an ordered plan that produces ongoing results without taxing your staff or future clients. Understanding the Foundation of Scalable Outreach Clear goals and a complete understanding of your target market are the first steps in creating a scalable outreach pipeline. Marketing teams that succeed in this area don’t just issue messages to unknown contacts. They build organized networks that can grow without losing effectiveness. The key is creating processes that work efficiently, whether you’re reaching out to 100 people or 10,000. Creating a profile of your ideal client is the first step. Who are they? What problems do they face? What do they do with their time? These questions help you build a foundation for targeting the right people with the right messages. Without this clarity, even the most effective outreach system will fail to deliver meaningful results. Leveraging Quality Data for Better Targeting Working with low-quality data is one of the most common errors made by marketing teams. When you’re building outreach campaigns, having access to current contact information makes all the difference. Many successful teams invest in thorough databases that help them identify and reach decision-makers in their target market. For example, groups targeting specific software users can benefit from a CRM Users Email List that provides direct access to professionals who already understand the value of technology solutions. This targeted approach means your message reaches people who are more likely to take action because they’re investing in similar tools and platforms. Rather than setting a broad net and hoping for results, you’re connecting with qualified prospects who match your ideal customer profile. Your deliverability rates, response rates, and final ROI are all directly impacted by the quality of your contact data. For the duration of your outreach campaign, spending time creating or gaining the right lists pays off. Clean data means fewer bounced emails, better sender reputation, and more meaningful conversations with new clients. Creating Multi-Channel Outreach Strategies Relying on a single channel is an answer for limited results. The most effective outreach pipelines incorporate multiple touchpoints across different platforms. Email, LinkedIn, phone calls, direct mail, and even targeted marketing can fall under this category. Each channel has a specific purpose and reaches prospects in different contexts. Email remains the basis of most outreach strategies because it’s practical, measurable, and cost-effective. However, integrating email with other channels increases your chances of getting through the noise. Response rates can be greatly increased, for example, by following up an email with a phone call or a LinkedIn connection request. The key is maintaining unity across all channels while changing your message to fit each platform’s particular features. Your LinkedIn message should feel natural for that platform, while your email can be more detailed and formal. By using multiple channels, you can make sure that you are interacting with prospects where they feel most at ease. Building Effective Email Sequences At the heart of most outreach pipelines is a powerful email order. These aren’t random messages sent whenever someone remembers; they’re carefully planned touchpoints designed to guide prospects through a journey. A typical plan might include an introduction email, a value-add follow-up, a case study or social proof message, and a final call-to-action. Each email in your set must have a specific purpose and provide genuine value. Avoid falling into making every message a sales pitch. choose to focus on teaching, helping, and building trust. Share ideas, offer useful resources, or highlight how you’ve helped similar companies solve problems they’re facing. Personalization at Scale The word “scalable” often makes people think of general, direct contact, but the best outreach pipelines achieve the opposite. With the use of changing areas, based content, and behavioral triggers, modern technology lets you customize messages at a level. This means each user feels like you’re speaking directly to them, even though you’re sending messages to thousands of people. Adding a first name is only one part of personalization. It includes information about their company, industry-specific challenges, recent news about their organization, or content they’ve engaged with at one time. When working with a professional email List, division becomes essential. Sort contacts into groups based on their industry, job title, size of business, or behavioral patterns, then adjust your messaging properly. Engagement rates have greatly increased with this focused strategy. A marketing director at a tech startup has different goals than a CFO at a factory. Your outreach must incorporate these differences. The more important your message, the higher your chances of getting a response and starting a meaningful conversation. Measuring and Optimizing Performance Building an effective pipeline isn’t a singular process. Long-term success requires regular measurement and optimization. Determine important data like open rates, click-through rates, response rates, and conversion rates. These numbers tell you what’s working and what needs adjustment. Conclusion Building able outreach pipelines requires strategic thinking, quality data, multi-channel delivery, personalization, and continuous optimization. Marketing teams that master these elements create systems that generate regular outcomes without regular manual effort. The key is balancing automation with natural human connection, ensuring that as you scale, you never lose sight of the real people on the receiving end of your messages. With the right approach, your outreach pipeline becomes an effective engine for business growth.

Drive Insights with AI Citation Analytics for Smarter Research Researchers have to deal with thousands of papers, and it’s tough to know which ones really matter. Missing key references or misunderstanding a citation can waste time, lead to mistakes, and weaken research findings. AI citation analytics helps solve this problem by showing which papers are important, how they’re connected, and what the citations actually mean – a smarter way to understand and use research effectively. What is AI citation analytics?AI citation analytics combines machine learning, natural language processing, and advanced network analysis to evaluate not just how often a paper is cited but how it is cited, by whom, and why. This post explores the tools, techniques, and strategies that modern SaaS and research professionals need, covering actionable insights for smarter, more strategic research. In this guide, you will discover: The Limits of Traditional Citation Metrics Most researchers and marketers know citation counts are often used to gauge a paper’s impact. But does quantity truly equal quality? Not always. This is why researchers  especially in SaaS, e-commerce, and digital marketing  need smarter analytics before making high-stakes decisions. What AI Brings to Citation Analytics AI-powered citation analytics moves beyond surface-level metrics using natural language processing, sentiment classification, and network analysis. Key Innovations: Try Wisio.app or arXiv’s plugins for embedding-based analysis. Building a Citation Dashboard for Insight A dashboard supercharges your workflow and decision-making. But what should it track? Dashboard Metrics That Matter: Interpreting Metrics for Research Decisions Integrating AI Citation Analytics into Your Research Workflow Literature Review Writing & Argumentation Grant Proposals & Peer Review Long-Term Strategy Challenges and Ethical Considerations No technology is perfect AI citation analytics brings new challenges. Researchers should remain aware of these risks and prioritize platforms with transparent algorithms and independent validation processes. Tools and Technologies to Use (Current Landscape) Tool Specialty Features Scite Sentiment/Context Classification Classify citations, monitor research reception LLMClicks.AI Research Automation / Analysis AI-powered citation suggestions, literature insights Paperpal Topic Modeling/QA Automated insights, writing aids Semantic Scholar Citation/Influence Graph Visual graph, trend detection pyBibX Embedding/Scientometrics Topic clustering SciLit Literature Discovery Citation sentence generation Scopus AI Summarization/Expert Search Foundational paper identification Yomu.ai Reference & Mention Tracking Advanced citation analytics These platforms provide dashboards, APIs, and visualizations that go far beyond what manual spreadsheet citation tracking could ever offer. “Best AI visibility tool” and “AI mention tracking software” searches can help you find niche solutions for your discipline. Getting Started: Roadmap for Researchers Step 1: Identify and subscribe to AI citation platforms tailored for your field, balancing budget and depth.Step 2: Define which metrics (sentiment, velocity, centrality) matter most for your research goals.Step 3: Build or configure your dashboard-customize widgets, set alerts for trends.Step 4: Use your analytics iteratively. Update reviews, refine arguments, and adapt strategies as new patterns emerge.Step 5: Always verify AI findings manually, especially when making key decisions or publishing externally. Conclusion AI citation analytics offers far more than a count-it enables richer insight, deeper context, and strategic direction for SaaS, digital marketing, and research professionals. By combining sentiment analysis, trend detection, and network visualization, you can significantly amplify your research impact-going beyond simple popularity to true authority.  

1. Human Made – Enterprise WordPress & headless specialists When speaking about the best WordPress development agencies in the UK, Human Made has to be on top of any list. They are specialized in making high-performance, scalable, and secure WordPress websites. As a WordPress VIP Gold Partner, they specialize in building complex WordPress websites for brands, publishers, and large-scale organizations.Their team focuses on quality work and goes the extra mile to make sure the client gets the best website delivered within the timeframe, making them the top choice for companies seeking robust and stunning WordPress websites. Why Should You Hire Human Made? They have the upper hand in WordPress engineering with custom development options for clients seeking special websites. They can handle migrations, multisite networks, and API-driven platforms. Their proven experience with large-scale brands will benefit their client with world-class technical expertise and long-term support. Pros Cons Founder and CEO: Tom Willmot Company Size: 100–200 LinkedIn: https://www.linkedin.com/company/human-made-limited 2. Wholegrain Digital– Sustainable WordPress design & development (B Corp) If you are looking for the best WordPress developers in the UK, then Wholegrain Digital is the place to be at. By focusing on sustainable goals, they specialized in building low-carbon emission websites which satisfy the needs of both the client and the environment. Their WordPress websites and Progressive Web Apps are built to enhance user experience, and both are 100% SEO-friendly, which makes them easily rank on Google and other search engines. Why Should You Hire Wholegrain Digital? Their unique expertise lies in making a WordPress website with a touch of digital sustainability. Their WordPress experts build websites that are not just powerful but also extremely efficient, which reduces the carbon footprint of the digital presence. Pros Cons Founder and CEO: Chris Lewis Company Size: 150+ 3. WisdmLabs – WordPress & WooCommerce development for growth-focused brands If you’re looking for a WordPress team that can handle serious builds (and not just “pretty pages”), WisdmLabs is a strong pick. They specialize in custom WordPress development, WooCommerce builds, and LMS platforms (LearnDash/LifterLMS/Moodle ecosystems)—usually for brands that care about performance, SEO foundations, and long-term maintainability. Their strength is the blend of product-level engineering + conversion-ready UX. So instead of stitching plugins together and hoping for the best, they build clean workflows, optimize speed, and structure the site in a way that’s easier to scale—whether that’s more products, more traffic, or more learning experiences. Why Should You Hire WisdmLabs? WisdmLabs stands out for deep WordPress + WooCommerce expertise combined with LMS specialization. Their team is known for solving complex builds—subscriptions, integrations, custom plugins, membership logic, and high-performance setups—while keeping the site stable, secure, and easy to manage. Pros Cons Company Size: 50–100+ Website: https://wisdmlabs.com/ 4. Big Bite – Enterprise WordPress solutions (Newcastle / UK) Big Bite is a WordPress agency in the UK that is specialized in working with multi-faceted organizations that have lots of contributors, lots of content, and lots of challenges on their website. With the help of scalable digital solutions and smart WordPress plugins, Big Bite helps their clients to build high-level WordPress websites in the UK. They started their operations in 2011 and championed WordPress development soon. Why Should You Hire Big Bite? If your website produces a large volume of content and has many editors or requires a robust publishing workflow, then Big Bite is the place to be at. Their knowledge in enterprise-level WordPress site development in the UK, especially for newsrooms and media companies, is one of a kind. Their team will build a self-publishing and scalable website without heavily relying on WordPress plugins. Pros Cons Founder and CEO: Iain McPherson Company Size: 100+ LinkedIn: https://www.linkedin.com/company/bigbite/ 5. Make Do (MakeDo) – WordPress support, development & web apps (UK) Founded in 2014, Make Do is a small-scale WordPress website development company in the UK. Since their inception, they have worked with 100+ clients and have a team of 6 members. They are a small-scale remote company with a vision to become the leading WordPress developer in the UK. Their SLA and retainer models are simple, goals are clear, and projects are honest and well-thought. Whether it is a simple WordPress site or a custom-built web application, they bring consistency and care to every project. Why Should You Hire Make Do? They are ideal for technical and small-scale WordPress websites. Right from WordPress rescue to custom plugin development to scalable web applications, they will help you to build scalable solutions. Pros Cons Company Size: 10+ LinkedIn: https://www.linkedin.com/company/makedo-design/ 6. Clarity DX – WordPress design & development for B2B brands Clarity DX is best known for its work in designing, developing, and delivering digital experiences for B2B, SaaS, FinTech, and B2B tech clients. As a professional WordPress development firm in the UK, they deliver fast, flexible, and custom websites that empower B2B marketers for success. They also offer WordPress website support and maintenance solutions. Why Should You Hire ClarityDX? This is the ideal WordPress agency in London backed by digital marketing and technical excellence. They have hands-on working experience with large-scale CMS migrations, headless WordPress setup, and security-critical environments, by which they help businesses with future-ready WordPress websites and systems. Pros Cons Founder and CEO: Alex Price Company Size: 20–50 LinkedIn: https://www.linkedin.com/company/93digital/ 7. Yellow Peach – WordPress agency & eCommerce specialists (UK list author & agency) Yellow Peach is a 360-degree digital agency that also offers WordPress services in the UK. Their dedicated WordPress experts in the UK make them a perfect partner for small to big WordPress development projects. They are always looking for new and innovative ways to develop dynamic websites and platforms that can deliver powerful performance. Why Should You Hire Yellow Peach? If you want to build a creative and custom WordPress website in the UK with a collaborative approach, then Yellow Peach is the place to be at. They excel in crafting visually appealing websites with attention to detail, which makes them the top WordPress developers in the UK. Pros Cons Founder and CEO: Will Lawrence Company … Read more

Digital marketing has taken a much more advanced step than the intuition-based decision making. The modern competitive environment is such that to become successful, the brand must grasp patterns, behavior, and performance data based on actual data. The clarity and precision provided by data-driven marketing is what is required in order to enhance search rankings, refine customer experience, and speed up conversions. By analyzing strategically their digital presence, a business organization can develop targeted campaigns, which will appeal to the appropriate audience at the appropriate time. The Thesis of Data-Driven Marketing. The initial step towards data-driven marketing is the process of gathering and analyzing meaningful data at the various touchpoints. Whether it is key word analytics or behavioral analysis of the audience, or the performance of competitors, every piece of data impacts the ways in which brands develop smarter strategies. This basis enables marketers to emphasize on high-impact opportunities that increase the visibility and boost engagement. Using SEO Data to get to the top. Search engine optimization is a data-driven industry. Knowing the levels of search, keyword purpose and competitor content gaps assists brands to design pages that appear in the rankings and maintain organic traffic.  Using the analysis of click-through rates, bounce rates, and page dwell time, marketers such as the SEO agency Marketing Lad can constantly improve their content to provide increasing relevance and value. The contemporary search engine optimization software provides you with real-time data on how your content is being rated by the search engine. Targeted at a trend of keywords, or the evaluation of the quality of backlink, correct data will allow making an appropriate decision in terms of optimization, which will eventually drive your site to the top of the list. Maximizing Conversions with the help of Analytics. The success of the conversion process is determined by the knowledge of the movement of the users on your site. Quantitative information finds the bottlenecks, including pages with slow speed, non-understood CTAs, or forms with high rejection, etc. The marketers are then able to make specific adjustments that will direct more visitors in taking an action. These learnings can assist the brand to narrow the message, design, and packaging to facilitate increased levels of conversion. Improving Customer Data to Increase Personalization. Customers demand ICT personalities. Through the analysis of demographic, transactional and behavioral data, businesses can customize the content, recommendations and product offerings. Personalization does not only enhance satisfaction in users but also provides quantifiable increase in engagement and sales. An example is segmentation whereby marketers are able to develop campaigns that suit certain groups of audience. Personalization is used instead of broad messaging as every user is shown the relevant content, based on their interests or behaviors. Improved Customer Engagement using the Advanced marketing analytics. With the growing use of digital ecosystems, marketers use smart analytics to be in the know about user behavior in order to build more effective experiences. The current technologies can now deliver real-time data on customer emotions, engagement behaviour, and demographic trends meaning that brands can gauge the reactions of the audience to a campaign, product display, or ad.  Ethically and with consent, facial recognition can also add additional insights to these insights by providing more in-depth insight into the audience reactions. This assists marketers to refine messages, use creative resources more efficiently and create experiences that appeal to its target audience more effectively. Creating Smarter Content Strategy using Data. The secret to successful content strategy is knowing what your audience is searching and the way they are engaged with your content. Information signifies what is doing well, what questions are not sufficiently addressed, and what type of content types are getting the most interest. Accurate analytics are the ones that make subheadings, metadata, internal linkage and structured content even more powerful. Having data insights, content creators will be able to create exactly what the users want and search engines like. Predictive Analytics to Be Ahead of S rivals. Predictive analytics enables brands to know in advance how their users will behave and what market trends will look like prior to their complete development. Marketers can predict opportunities of the future by analyzing the historical performance and analysis of the current trends, this is, whether it is trending keywords, or new customer needs or potential conversion paths. This is because, e.g., when the data show that some groups of products always tend to peak during a certain season, then a business can plan how to do the campaigns, inventory, and even promotional materials in advance. This initiative will guarantee better outcomes and a more productive marketing process. As marketing becomes increasingly data-driven and reliant on predictive analytics, it also raises broader industry questions such as is web development dying or simply evolving to support more intelligent, analytics-powered digital experiences. Creating Confidence in Information Openness. Advancing data-driven marketing, companies should invest in transparency and privacy of consumers. Users want to know the way their information is gathered, utilized, and secured. Privacy enhances trust and credibility by adopting safe systems as well as effective practices in communication. Conversions are directly related to this trust. Where customers trust the manner in which their personal information is managed, they tend to engage, subscribe, or even make purchases. Such practices assist organizations to develop an insight-based marketing strategy that is sustainable. Conclusion Data marketing is not a luxury, which means that it will be needed to achieve better search results, more conversions, and brand development over the long term. When marketers base their strategy on credible data, they are able to create campaign-focused accuracy, which outsmarts competitors, hits people on a personal level, and produces a tangible outcome. Since SEO analytics to the new technologies of facial recognition, smart data use will help the businesses to cut higher, make better use of it, and convert more in a rapidly evolving digital world.

  Fast, reliable, organized customer service is more important than it’s ever been. Today’s digital landscape moves faster all the time, and customers have grown increasingly more discerning and demanding over the past decade or so. Customers expect a lot from the businesses they buy from, especially when it comes to support — so it’s just smart business to make sure your support workflow is as smooth as possible. Enter automation. Software automation has been transforming both online marketing and support since the rise of the internet. One of the most effective ways to streamline customer service is by combining email automation tools, ticketing systems, and cloud call center solutions. Together, these tools create a powerful, integrated support ecosystem that handles everything from inbound queries to proactive outreach. One way you can help streamline your customer service is by combining email automation tools (like Moosend) and ticketing systems (like Zendesk). Why Email Still Reigns in Customer Support “But is email even relevant in 2025?” So glad you asked! The answer is an emphatic yes — in fact, email is stronger than ever when it comes to support. Email has been around since 1971, and it hasn’t gone away yet. According to Porch Group Media: Simply put, a lot of customers simply prefer email, whether for marketing, support, or something else. And for good reason — email is asynchronous, easy to document, and familiar to almost everyone who uses the internet regularly. It’s not without its issues, however — email on its own can be chaotic and difficult to manage without some sort of structure. A business that does the majority of its communication via email will soon get overwhelmed unless there is a proper email format to organize all that data. Fortunately, that’s just what a ticketing system is for — and it’s a relatively simple matter to integrate the two into a seamless whole.  What Ticketing Software Does for Customer Support So what exactly does ticketing software do for your customer support? First, let’s talk about what a ticketing system actually is. Basically, a ticketing system is a piece of software that takes incoming customer queries, requests or issues, creates a ticket, categorizes and routes that ticket, then tracks it until the situation is resolved and the ticket is closed. Every customer issue and query is tracked through its entire life cycle.  Not only can a ticketing system track incident reports and customer requests, but also tagging, response tracking, SLAs (service level agreements) and metrics and analytics. In short, it’s everything a business needs to keep its customer service streamlined and organized. Take for example one of the most popular ticketing system software suites, Zendesk. Not only does Zendesk have all the workflow automation, reporting and analytics features, but it also has strong generative AI agents and AI-powered self-service features, as well as QA tools and “agent copilot” features to help your human support team. Pairing Email Automation with Ticketing Systems So how can a software system like Zendesk work together with email marketing software like Moosend? Here are a couple of examples: Best Practices for Automating Support Workflows The good news is, the software will do a lot of the work for you — but there are still some suggestions and best practices for making sure you make the most of your automation. Make sure you’re using the most powerful tools in the box for automation, such as: Look into segmenting users according to their ticket history or engagement. If you can categorize users based on how well (or how often) they respond to marketing emails, as well as what interests them most, then you can route their tickets and follow up with them more reliably. Also, don’t lean too heavily on automation — pair it with human support, both to handle the more sophisticated issues that a chatbot or self-service portal couldn’t handle, and to avoid giving customers a cold or impersonal experience. The bottom line is this: customers like their support to be fast, streamlined, and organized — and a combination of Moosend and Zendesk is a great way to deliver on that promise. With more team efficiency and smoother workflow comes higher customer satisfaction, and both your customers and your team members will thank you.

Freelancer.com is one of the world’s largest online freelancing marketplaces, connecting millions of freelancers with clients across the globe. Whether you’re a writer, graphic designer, developer, or marketer, the platform offers a wide range of opportunities to showcase your skills and earn money remotely.  Clients can post projects and hire professionals from a global talent pool, making it a convenient and flexible solution for various business needs. However, despite its popularity, many people still wonder: Is Freelancer.com legit? Concerns about scams, fake job postings, and poor-quality clients or freelancers often raise red flags, especially for newcomers unfamiliar with online marketplaces. Like any large platform, Freelancer.com has its pros and cons, and understanding both sides is essential before investing time or money. This blog is for freelancers considering starting their journey on Freelancer.com, clients thinking about outsourcing their work, and remote job seekers looking for trustworthy platforms. We’ll explore the platform’s legitimacy, how it works, potential risks, and smart ways to stay safe and successful. What is Freelancer.com? Freelancer is an Australian-based online freelancing marketplace that connects businesses with independent freelancers worldwide. Launched in the year 2009, that platform has grown into a massive network of 50 million users from 200+ different countries, regions, and territories.  It offers a platform for freelancers where they can find work and employers can hire skilled workers across the globe from various categories. There are more than 50 categories of jobs posted on Freelancer every day, ranging from content writing, app development, digital marketing services, finance, data entry, virtual assistance, customer support, and a lot more. Here’s how the platform works: Clients post a job or project, and freelancers place bids by submitting proposals. Employers then review freelancer profiles, portfolios, and reviews before selecting the best fit. Payments are secured through a milestone-based escrow system, ensuring protection for both parties.  Freelancer.com also offers features like chat, file sharing, dispute resolution, and performance ratings, making it a structured and transparent environment for remote work collaborations. Why the Question “Is Freelancer Legit?” Comes Up Freelancer is one of the biggest online portals for finding jobs and hiring talent globally. But is Freelancer legit and safe to use? In this section, we have converted some points and headings that will help you to decide on the question of whether Freelancer is legit or not.   Related Content: Fiverr Scams  1. Scams in the freelancing world The freelancing industry is growing and booming with each passing day. But with it comes an increase in scams and unethical practices, which makes many people think of questioning if Freelancer is a legitimate platform to use or not. Many people fear using Freelancer because they don’t want to fall victim to fraud.  Common scams on Freelancer include fake job positions, clients refusing to pay after the project completion, or freelancers delivering poor work and asking for upfront payment outside of the Freelancer platform.  While Freelancer has put in some security measures and systems in place to avoid such issues. These systems include verified payment methods, resolution centers, and customer support services. Even after such security measures, some bad actors still find ways to scam clients and businesses. This naturally raises the question: Is Freelancer legit?  It’s important to understand that no freelancing platform is completely immune to such issues, and the responsibility also lies with users to recognize red flags and follow platform guidelines for secure transactions. Overall, these scams are a key reason why potential users often hesitate to trust Freelancer.com fully. 2. Bad experiences and mixed reviews online We did some research on Reddit and Trustpilot regarding the usage of the Freelancer portal and found that it has many positive reviews, but some of the reviews are negative as well, which are mostly shared by clients who have been either scammed by freelancers or the company itself.  Disputes over payment, poor customer support services, and order cancellations are some of the most negative said reviews. We agree that the majority of the reviews are positive, but the mix of reviews leads to confusion and makes other users skeptical.  The correct answer to the question of whether Freelancer is legit or not depends on the user experience and how effectively users use the platform for their projects. People often tend to share negative experiences more than positive ones, which can skew perception.  Still, these mixed reviews contribute to the ongoing debate over Freelancer.com’s legitimacy and trustworthiness, prompting new users to be cautious when considering the platform. Related Content: Is Fiverr Worth It? 3. High competition and unrealistic job posts Another challenge faced by freelancers on Freelancer.com is the tough competition and unrealistic job posts by clients. With freelancers all across the globe, the bidding for the same projects and many jobs goes up and gets higher. One single job gets hundreds of proposals, and at the end only one freelancer is hired for the job.  This leads to intense competition. This creates frustration among freelancers who are serious about their craft but find it hard to compete in such a saturated environment.  Is Freelancer.com Safe and Legitimate? 1. Company background and years in business When asking, “Is Freelancer legit?” one of the first things to consider is the company’s background. Freelancer.com was founded in the year 2009 and is based in Australia. It is a publicly listed company in Australia, which also adds a layer of credibility and transparency that most scam websites lack.  Freelancer.com has acquired many other websites and companies to expand its global reach and increase the user base. The majority of the user base of Freelancer.com is from India, Pakistan, and Asian countries, while it boasts millions of users and projects posted every day.  This indicates that it is not just a fly-by-night operation. So, if you’re wondering, Freelancer is legit; the company’s years in business and global footprint certainly lean in favor of legitimacy. However, being a legitimate company doesn’t guarantee a flawless experience, it still depends on how you use the platform and interact with … Read more